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Needle Unveils Advocate Marketing Cloud

Customer advocate solutions provider Needle has unveiled the Advocate Marketing Cloud, which is a new suite of products designed to help marketers and e-commerce retailers generate higher quality traffic, deliver better online shopping...

Customer Service Via SMS

Customer service is evolving before our digital eyes. Not only are messaging apps emerging as a preferred communications method, but some customers are also looking to receive service via SMS. For the latter, companies can leverage...

Avoid These 7 #OnlineShoppingProblems

The most successful online retailers are continuously optimizing their Web-based businesses to not only improve their bottom line, but also provide better experiences to their customers. Optimization can include anything from website...

The Impact of 5 Seconds in Retail

Some pretty old statistics are frequently quoted about how long a website visitor is willing to wait for a Web page to load and what percentage of users a site will lose for each second they wait. For example, Akamai reported 10 years...

Which Modals Really Work for Retailers?

It's more difficult to find an e-commerce site not using modals than it is to find one that is, but what do the top-perfoming modals have in common? Listrak wanted to find out. After exploring the global performance averages of...

Customer Service Via Messaging Apps On The Rise

New research from call center software provider Aspect suggests that messaging apps may be the future of customer service. The Aspect Consumer Experience Index shows that 38 percent of consumers would rather use messaging apps like...

E-Commerce Fraud Worsens

Attacks by fraudsters were up an incredible 163 percent in 2015 according to the newly released Global Fraud Attack Index - a collaboration between PYMNTS.com and Forter. The quarterly index benchmarks the rate of fraud attempts on...

Beacon-Based Mobile Marketing

It's incredible to think about the increase in investment into mobile technology the past two to three years. Mobile engagement solution Scanbuy has added beacon proximity advertising to its product offering, providing an interesting...

Cross-Device Shopping Stats in Focus

A new report from performance marketing technology company Criteo is shedding light on the non-linear path to purchase. According to the Q4 2015 State of Mobile Commerce Report , 4 in 10 purchases occur across multiple devices or channels...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include encrypting...

The Conversion Impact of Product Videos

E-commerce retailers are finally catching on to the power of product videos according to a new study from Invodo. The 2015 Product Video Benchmarks Report shows that the use of product videos by e-commerce retailers grew by 41 percent...

Reduce Cart Abandonment With Incentives

The battle against cart abandonment rages on; retailers are getting savvier however about the strategies they can use to reduce the impact of the behavior. Kigurumi Shop, a California-based online retailer, for example, recently implemented...

Digital Life After Google Search Appliance Retirement

Google indicated recently they would be retiring the Google Search appliance. Users of that business-focused product are now weighing their options about what technology solution is best to migrate to, and Hawk Search has announced...

Quick Hit: Visa's Square Share

Visa now has a 10 percent stake in mobile payment startup Square, Inc., according to a recent regulatory filing. The revelation is somewhat surprising considering that Visa started a rival service in Visa Checkout not that long ago...

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4 Must-Have Live Chat Features

With higher-than-average customer satisfaction levels and decreased cart abandonment rates , a live chat solution should be atop every retailer's technology list as those who engage with chat specialists report being happier with...

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