Posts tagged wm-ecommerce&pageindex=2 RSS

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

QUICK HIT: Braintree Opens Up to China

Payment gateway Braintree, which is owned by PayPal, indicated this week that it will now enable merchants in European countries to accept purchases via UnionPay, China's state-run card network. The development could prove to be...

BOPIS for SMBs Makes E-Commerce Express

Web professionals might think the "Buy Online, Pick Up In Store" (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative...

Which Shipping Offers Work Best for Your Margins?

The cost of shipping is an important factor for consumers when they purchase a product. Lowering shipping cost and expediting delivery may not be appropriate for online retailers depending on their product margins. Use the handy flowchart...

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Why a SMAC Strategy (Social, Mobile, Analytics and Cloud) Is a Necessity

By Arindam Ray Chaudhuri, AgreeYa Solutions Social, mobile, analytics and cloud technology is everywhere these days. Collectively referred to as SMAC, these forces individually have the ability to make great change in businesses, but...

Is Your Order Management Focus Leaving Customers Out in the Cold?

:: Enterprise Order Management is On Every Retailer’s Wish List This Year – and It’s Being Put to the Test as Retailers Head into the Holiday Shopping Season :: By Shane Desrochers, Aptos To meet today’s omnichannel...

Are Your Customers Committing Fraud?

:: By Chitra Singh, Radial :: Managing e-commerce fraud is extremely challenging, leaving many merchants stuck between elevated exposures and disrupting valuable customer experiences. Going at it alone means merchants must invest heavily...

Channel Advisor Now Supports eBay's Cost-Per-Sale Ad Offering

E-commerce solution provider ChannelAdvisor announced it will be one of the first offerings to support eBay promoted listings. For the unfamiliar, eBay promoted listings are essentially a cost-per-sale advertising program. Sellers...

Apple's E-Commerce Push Begins

Several well-known digital service providers - Squarespace , BigCommerce and Shopify - all announced they are now accepting Apple Pay. E-commerce sellers with a Squarespace site, for example, will be able to accept Apple Pay via the...

Get By With a Little Help from Friends

If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you. Fire Tech Camp, a tech-education provider based in the UK, for example, has a sales conversion rate of 21.43 percent...

How to Lose an Online Shopper (In 10 Ways)

There's little evidence against this holiday season being one of the best for e-commerce but many indicators to support a record-setting year. During the busy shopping months (November-December) of 2015, desktop retail sales increased...

A Payment Option with Purchasing Power

At a certain point in the shopping/buying experience, regardless of how amazing and wonderful a retailer's products are, consumers are going to question price and it isn't uncommon for them to avoid converting if the price...

Shop the Look with Google

Google has slowly been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According to a recent study , today’s shoppers are more likely to be influenced by a video tutorial, blog or an online review...

Shipping API Speeds Up Growth

When it comes to user experience, most retailers want to exceed shopper expectations before, during and after the sale. Costly or slow delivery speeds, however, can put a damper on the entire customer journey. As one of the biggest...

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