Posts tagged wm-email RSS

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Scarcity Tactics in Email Marketing

A new email marketing solution has emerged and it's already positioned itself to "scare" up some business. ROEmails, created by marketing software developer WebNova, is a free software solution that aims to help email...

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IBM Advanced B2B & B2C Capabilities with Silverpop

In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions. "The acquisition of Silverpop turbocharges...

4 Email Marketing Myths Busted [Infographic]

The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. Campaigner , the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as...

3 Spring Cleaning Tips for Email Comm

Spring is in full swing and if you haven't already, now is the perfect time to tidy up your brand's email marketing campaigns. Alyssa Nahatis, director of email deliverability for Adobe Campaign provides these tips to ensure...

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Optimization Solutions for Gmail's Grid View

If the President's team doesn't know how to optimize emails for Gmail's new grid view, what chance do the rest of us have? A pretty good one, thanks to a new options from Movable Ink . The company recently announced new...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

Weather-Based Email Triggers Down Under

Weather-driven email triggers are all the rage these days among professional digital marketers and demand is increasing - quickly and globally. Skymosity, a weather-based marketing platform developed by Email Aptitude, has expanded...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Mailparser.io Integrates Email Data Within CRM Solutions

The system, which processes incoming emails and converts them into structured data, can now be sent to other Web services such as a customer relationship management (CRM) system. Essentially, mailparser.io clients will be able to update...

Digital Marketers Get Agile with Email Campaigns at Movable Ink

Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive. The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies...

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Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single Internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

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