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Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered...
Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many...
When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...
:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...
The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...
Email is still one of the best ways for brands to reach their digital customers. This is because it provides a direct channel of communication between a brand and its audience, and can be used to increase conversions, engagement and...
Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...
The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...
Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...
Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry...
New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...
Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each...
Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...
Email marketing provider GetResponse has released several enhancements to its Autoresponders feature. The new product, aptly named AutoResponders 2.0, actually replaces GetResponse's previous “Follow-Ups” feature. The...
By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...
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