Posts tagged wm-email RSS

Overcome These Email Marketing Challenges With Ease

The email channel is poised to have another exceptional year, but senders still face some significant challenges according to recently released research from Clutch. According to the Clutch data, "Targeting & Segmenting,"...

Holiday Email Stats & Tips [Infographic]

The official kickoff to the holiday season is just a few days away and retailers are scurrying to schedule any last-minute promotions or make any necessary changes to their campaigns. For some help, Campaigner created the infographic...

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Hack the Hack: How to Identify an Email Phishing Scam

:: By Alex Weinbaum, MioDatos :: It's 7 a.m., and you’re one of the first people in the office. As you fire up the computer and wait for your coffee to cool, you know it’s going to be a good day. The birds are chirping...

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Email Takeaways on Election Eve

Like a retailer trying to send out last-minute promotions before the holidays, the presidential candidates will likely also rely on the email channel to secure last-minute votes. Throughout the election, Return Path's " Email...

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Merchants Honoring Email Unsubscribe Requests Faster Than Ever

Data revealed in a report from the Online Trust Alliance (OTA), the "2016 Email Marketing & Unsubscribe Audit" report, found that 86 percent of the examined retailers stopped sending marketing emails to consumers immediately...

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Gmail Promotions Tab: Retail Friend or Foe?

Whether it's a new layout on their favorite social media network or a new operating system on their phones, people often resist change. Gmail's "Tabs" update, in particular, panicked both end-users and the marketers...

73% of Retail Emails Opened On Mobile, Higher on Weekends

Email opens on mobile devices hit their tipping point at least two years ago , but recent data into what actions recipients take after the fact proves interesting particularly for the retail segment. The infographic below is based...

Building Responsive Emails for Oracle Eloqua

Fifty-four percent of email recipients, according to Litmus, now use a mobile device to open or view emails. So why aren't big brands using responsive email? One reason may just be that it has been too complicated, but that's...

Consumers Prefer Email Over Social For Brand Communication

When it comes to how consumers want to be contacted by brands, a majority it appears, actually prefer email. Customer experience platform Bluecore has released a new report ("How Millennials Actually Want Brands to Engage with...

Tips & Tricks for Holiday Email Marketing [Infographic]

With Halloween just 10 days away, Campaigner looked at some holiday email tactics that won't make retailers "lose their head" as the industry rides closer to the most critical shopping season of the year. Remember the...

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How Email Marketers Can Improve Deliverability After Gmail’s Latest Update

By Bob Sybydlo, Yes Lifecycle Marketing In an effort to protect consumers from malware and spam, Gmail rolled out a new security update that warns users about potentially harmful messages from unauthenticated senders. This update will...

3 Types of Emails You’re Not Sending but Should

By Ivy Shtereva, Yes Lifecycle Marketing Email marketing is one of the best ways to maintain relationships with online customers. However, as email marketing has become commonplace, shoppers now have to deal with overflowing inboxes...

Animated Charting & Graphics for Email

One of the main problems with email marketing is that there's a lot you can't include or do within the inbox, but that's starting to change. SUBSCRIBE to Website Magazine & Accelerate 'Net Success LiveClicker announced...

The Anti-Internet Marketing Plan

:: By Alex Weinbaum, MioDatos :: You do everything right. From compelling calls to action and an optimized SEO strategy to publishing informative and sending must-open email marketing campaigns — and yet no matter what you do...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

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