Posts tagged wm-email&pageindex=1 RSS

Christmas In July: How to Get a Head Start on Holiday Email Marketing

By EJ McGowan, Campaigner It’s the middle of summer, but savvy marketers are already thinking about fall and winter – Black Friday and other holiday retail events, that is. The holiday season provides many retailers with...

Red, White & Better Off Forgetting July Fourth Emails

Most of us are looking forward to the three-day weekend and celebrating the country we call home, but email marketers are better off not including Independence Day - or any variation of it - in their email campaigns this week. Data...

Campaign Monitor Unveils New App Store & Partner Program

Email marketing provider Campaign Monitor has unveiled a new App Store and certified partner program. The partner program includes tools and resources for partners and developers to build apps that work with Campaign Monitor. In fact...

Email Revenue Still Strong, Data Access Not So Much

Despite display, social and mobile accounting for many digital clicks for a company, email still generates the highest revenue of all marketing channels according to a 2016 survey from MessageGears . Respondents - the majority of which...

The Cost of Email Fraud

New Return Path data is shedding light on email fraud, revealing that subscribers are less likely to trust a brand following a phishing attack, with read rates dropping by up to 18 percentage points on Gmail and 11 percentage points...

How to Increase Product Sales with Email Marketing

:: By Neil Berman, Delivra :: Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it the second most effective e-commerce marketing tool, behind only the online search function...

Gain More ROI from Your Email Marketing

:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps and the latest social media sites...

Email Marketers: Don't Forget About Dad

If there were ever a reason to create an email editorial calendar it's Father's Day. This is because the holiday doesn't receive as much fan-fare from either marketers or consumers as the winter holidays (of course) nor...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone enough? iContact just released a new metric dubbed SUTOR which it believes...

A New Email Marketing Solution for Publishers

Campaign Monitor has unveiled a new email marketing solution for publishers. The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy...

Presidential Candidates By Email Opens & List Size

During the presidential race, one storyline that gets the interest of online marketers (and perhaps only online marketers) is the candidates’ use of email, social, search and other channels they too deploy every day. Return Path...

Why Bigger Isn’t Always Better When It Comes to Email Lists

:: By Marci Hansen, SheerID :: When it comes to an email marketing list, size shouldn’t be what matters most. Although upper management and potential partners may be impressed by sheer volume, the real value of your list should...

User-Generated Content within Email; Authentic & Personalized

Personalized email provider Bluecore and user-generated content collection and management platform Olapic have partnered to help email marketers deploy more "authentic and personalized" campaigns. SUBSCRIBE to Website Magazine...

Using Domain Certification to Improve Email Deliverability

How many of your permissioned emails actually arrive in recipients email inbox? It's likely less than you think. In fact, 21 percent of permissioned marketing emails never reach the inbox*, instead ending up in spam folders or...

How Email Marketers Acquire Subscribers

It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ways to increase any number of important indicators of performance - from unique visits to revenue and ultimately growth...

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