Posts tagged wm-email&pageindex=1 RSS

Email Automation Comes to Campaign Monitor

Personalization sounds like such a great idea (and it is) but without the right solutions in place it can become unbearably complex and time consuming. Email marketing solution Campaign Monitor has just introduced an email automation...

The Best-Performing Email Campaign Types

These days, marketers are talking more and more about recurring-revenue strategies, often found in subscription-based business models. A new email marketing benchmarks whitepaper from Listrak, however, presents an option many companies...

Take This New Subject Line Testing Tool for a Spin

There is a new subject line testing tool on the market that is designed to predict the open, click and delivery rate of email campaigns prior to being sent. The tool, dubbed Subject Line Advisor , is powered by Touchstone and bases...

Less is More? Optimizing Email for CTR

Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Request Website Magazine's Free Weekly Newsletters...

Whoops... You Are Now Subscribed

Cloud-based business app market GetApp released a research study on the most common reason for users to subscribe to an email newsletter and the results could be quite revealing for marketers in terms of what their competition is up...

DMARC & Email Inbox Protection

A new report from Return Path shows an increasing level of adoption of DMARC among top brands. DMARC, the Domain-based Message Authentication, Reporting and Conformance standard, is used to combat email fraud including phishing and...

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Better Communication for B2B Enterprises

It can be difficult for sales teams to connect with prospects nowadays. Not only is it common for phone calls to go unanswered, but it is also a challenging task to grab prospects’ attention via email, as the inbox can be a very...

Post-Sale Messaging Approaches

If you've shopped online, you've received transactional messages. If you're an email marketer that shops online, you've likely critiqued the email you have received and wondered, is this all there is? E-commerce merchants...

Weather Forecasting Within Email Increases CTR by 10% for AAA

Customer experience solution Liveclicker unveiled a new capability that will provide marketers the ability to deliver weather forecasts in real-time email campaigns. The new LiveForecast, part of Liveclicker's RealTime Email suite...

Consumers Appreciated the Influx of Holiday Season Emails?

Email is one of the most basic tools in a marketer's vast collection, yet it remains one of the most effective. Return Path , an email analytics company, has released the findings from its latest quarterly snapshot, titled “...

How's Your Email Campaign Connecting?

As technology rapidly changes one common communication tool has stayed consistent throughout, email . Email is one of the greatest tools that marketers have when trying to communicate with their consumers. However, to fully leverage...

Small Biz Owners Still Love Email [Infographic]

As businesses prepare to take on the new year they must decide where to focus their efforts. AWeber , a provider of email marketing software, has released the results of a survey of nearly 1,500 small business owners to discover how...

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Private Label from StreamSend Offers Big Opps for Agencies and Resellers

Email marketing service provider StreamSend has introduced a private label offering, providing marketing agencies and resellers the ability to apply their own branding on the email and social media platform and a big opportunity to...

Create a Custom Email Template to Boost Your Email Marketing

:; By Kim Robbins, AWeber :: Savvy marketers need not to be convinced about the value of email marketing, and one of the best ways to boost email marketing this New Year is by enhancing the look and feel of outbound messages. To be...

Top Brands' Email Marketing Practices in Focus

Mailjet has released results from a study of email marketing practices in the U.S., France and Germany and in so doing uncovered some interesting trends among top brands and how tactics differ internationally. Perhaps most interesting...

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