Posts tagged wm-email&pageindex=1 RSS

Consumers Want Choices...And Email Benchmarks Prove It

Today's shoppers are very much in control of how they conduct business online. For example, nearly 70 percent of consumers surveyed by Zendesk said they prefer self-service over speaking to a representative. Another survey from...

Boost Email Opens with Personalization

If you want to boost your email marketing open rates, look no further than personalization. According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns...

CTR from the Ground Up

While click-through rates (CTRs) are important for any enterprise sending email campaigns, they are especially important for publishers. For content producers, email newsletters are often a primary traffic source. PostUp , a digital...

“Never Active” Subscribers at an All-Time Low

Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before. In fact, the company’s mid-year Email Marketing Compass report found that for the first time,...

Send-Time Optimization Arrives at Return Path

Return Path is the latest email provider to launch send-time optimization features, among other capabilities in its Email Optimization Suite . Through the email suite, marketers are able to deliver email messages on consumers’...

Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Follow-Up Emails Made Easy

Online marketing tool provider VerticalResponse has expanded its automation capabilities to include follow-up emails. With the feature, users will be able to automatically re-send emails three or more days later to contacts that have...

Desktop Email Conversions on the Rise

Desktop is keeping pace with mobile when it comes to email conversions according to new data from Movable Ink. The company’s quarterly U.S. Consumer Device Report reveals that while mobile email opens increased in Q2 2015 (68...

Create an Email Highlight Reel

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent...

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Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Real-Time Shipping Details via Email from Liveclicker

Congratulations, you made the sale! Your job is done right? Not even close. The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important...

5 Best Practices For High-Performing Emails

:: By Michel Georgiou, Imaginovation :: Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes those few mails readable. Here are five essentials of email marketing that can get a...

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