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The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...
Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s...
Mobile has changed everything. In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives...
As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop counterpart. A lot of us, however, didn’t know it would be this soon. Findings from Return Path ’s newest mobile...
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...
Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...
If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...
The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...
The UK’s Parker Software company is best known for its live visitor tracking/live chat solution WhosOn and Email2DB , an email parser and business process automation solution, but the company is looking to flesh out the latter...
It’s going to be one of the best online shopping years in ‘Net history, and successful digital merchants and online retailers will likely need to give a great big thanks to their email marketing team when final revenue...
To understand the mobile email experience, we need to start by walking a mile in our subscribers’ shoes. If a typical user gives email only a few seconds of their attention, you can easily imagine their reaction when they check...
Email on a mobile device? That seems to be the direction the digital industry is headed thanks to consumers continued adoption of all things smartphone and tablet. Mobile-optimized email marketing and lead-automation provider TailoredMail...
Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend. The email marketing provider ’s widget helps marketers identify their video subscribers and monitor...
Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...
While there are many advertising avenues that online retailers can leverage to reach out to their customers, few can garner a better return on investment (ROI) than email. In fact, a recent study commissioned by Listrak and conducted...
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