Posts tagged wm-email&pageindex=3 RSS

The Story of Email: From Foundation to Stagnation and Why It’s Finally Primed for Change

By Dan Roy, CEO and Co-Founder of MessageGears Email has remained the communication channel king for decades, and email marketing is soon to be a $6.5 billion industry . While marketing through mobile devices and social channels has...

LinkedIn and Twitter Info Now Available in Yahoo Mail Contact Cards

Yahoo has teamed up with LinkedIn and Twitter to update its Mail Contact Cards. Earlier this month Yahoo Mail launched a caller ID-like feature to bring users contact information in the inbox. Now Yahoo is sharing even more contact...

Protect Your Inbox

Popular password management service Dashlane has unveiled a new service called Inbox Scan, which scans email accounts for passwords and other private data. Hackers are attracted to inboxes because they tend to contain a lot of personal...

Reduce Your Bounce Rate with Email Verification

Email is one of the most powerful tools that companies can leverage to communicate with their consumers, however, to before companies can take advantage they must make sure to have a valid email address. Kickbox , an email verification...

Auto Dealers Using Email for Prospecting

Selling (and obviously buying) automobiles is getting a whole lot more sophisticated - and it's about to take over the inbox. Digital marketing software-as-a-service (SaaS) Outsell has launched Outsell Conquest, an email-focused...

Responsive Emails Start to Pay Off

Mobile email conversion rates jumped in a big way last year - and that's simply because marketers are starting to get with the program. A new benchmark report from email marketing solutions provider Yesmail has found that brands'...

Letterman Lessons for Email Subject Lines [Infographic]

After 21 years, David Letterman has announced his retirement. To bid him adieu, email marketing services provider Campaigner has found some interesting correlations between Letterman's opening act and email subject lines. Shown...

Email Automation Comes to Campaign Monitor

Personalization sounds like such a great idea (and it is) but without the right solutions in place it can become unbearably complex and time consuming. Email marketing solution Campaign Monitor has just introduced an email automation...

The Best-Performing Email Campaign Types

These days, marketers are talking more and more about recurring-revenue strategies, often found in subscription-based business models. A new email marketing benchmarks whitepaper from Listrak, however, presents an option many companies...

Take This New Subject Line Testing Tool for a Spin

There is a new subject line testing tool on the market that is designed to predict the open, click and delivery rate of email campaigns prior to being sent. The tool, dubbed Subject Line Advisor , is powered by Touchstone and bases...

Less is More? Optimizing Email for CTR

Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Request Website Magazine's Free Weekly Newsletters...

Whoops... You Are Now Subscribed

Cloud-based business app market GetApp released a research study on the most common reason for users to subscribe to an email newsletter and the results could be quite revealing for marketers in terms of what their competition is up...

DMARC & Email Inbox Protection

A new report from Return Path shows an increasing level of adoption of DMARC among top brands. DMARC, the Domain-based Message Authentication, Reporting and Conformance standard, is used to combat email fraud including phishing and...

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Better Communication for B2B Enterprises

It can be difficult for sales teams to connect with prospects nowadays. Not only is it common for phone calls to go unanswered, but it is also a challenging task to grab prospects’ attention via email, as the inbox can be a very...

Post-Sale Messaging Approaches

If you've shopped online, you've received transactional messages. If you're an email marketer that shops online, you've likely critiqued the email you have received and wondered, is this all there is? E-commerce merchants...

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