Posts tagged wm-email&pageindex=3 RSS

How to Better Engage Email Subscribers

:: By Neil Berman, Delivra :: One of the biggest challenges facing marketers is how to engage with email subscribers. With so many marketers competing for readers’ attention, it may seem nearly impossible to have someone read...

Tips to Keep Your Email Campaigns Fresh [Infographic]

With so many channels to market on, brands - small and large - are often pressed for time. This is why it's worth exploring what opportunities are available to use what you already have to create emails, such as existing data,...

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6 Email Tips for Media, Publishing and Entertainment Brands

:: By Adam Stambleck, Movable Ink :: Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly personalized and dynamic experiences like never before. As a result, expectations are rising...

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

Email on Acid Simplifies Email Marketing

Email testing and analytics provider Email on Acid has launched a new tool that simplifies the email creation process by allowing users to build campaigns and test edits in a single, real-time platform. The new tool, dubbed Email Editor...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

Retargeting for Email Marketers with SendRoll

Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability...

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer. A new report out from Yesmail, " Do or Die: The Implications of Ignoring Responsive Design ," reveals that...

Weebly Unveils Email Marketing Service

Website building platform Weebly is expanding its service offerings, as the company has unveiled a new email marketing service called Promote. With Weebly Promote , users can build email campaigns that are directly integrated with...

Responsive Email Development with MJML.io

Email is the workhorse of the digital toolbox. Not only does it routinely outperform other channels, it's less expensive and more efficient. The increase of mobile usage has been a challenge for senders however as smartphones have...

Desktops Still Important for Email Conversions

Last year ended on a high note for the email industry, with data from Movable Ink’s 2015 Consumer Device Report revealing that retail mobile opens spiked as high as 90 percent during the weeks leading up to Christmas. The highlight...

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