Posts tagged wm-email&pageindex=3 RSS

Get Dynamic with Email Revenue Generation

A new ad serving technology is being released that enables publishers to include text-based advertising into emails dynamically. ReachDynamics allows publishers to place contextually-targeted ads in transactional and marketing emails...

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Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

Mix and Match: 5 Tips to Understanding Your Customers’ Style

By Jeffrey Cody, Campaigner Everyone loves a finely tailored suit, but that doesn't mean everyone is a fashion expert. That said, the correlations between email marketing and personal style are too obvious to ignore. Email marketing...

Another Foray into A/B Split Email Testing

Testing an email marketing campaign is a tedious, often stressful, task. Having to decide which platform to use doesn’t make the process any easier. Campaigner , a paid email marketing software service, has announced the release...

Responsive Emails, Not Such an Easy Decision

Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so...

Marketers Get Help with Responsive Email

There are few things that enrage savvy marketers more than when meticulously planned campaigns don't reach the end-user as planned. Much to marketers' delight, GraphicMail has announced the release of their new Email Creator...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital research tool Generation MEdia. The interactive research tool provides users with access to more than 90 million data points, culled...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Scarcity Tactics in Email Marketing

A new email marketing solution has emerged and it's already positioned itself to "scare" up some business. ROEmails, created by marketing software developer WebNova, is a free software solution that aims to help email...

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IBM Advanced B2B & B2C Capabilities with Silverpop

In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions. "The acquisition of Silverpop turbocharges...

4 Email Marketing Myths Busted [Infographic]

The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. Campaigner , the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as...

3 Spring Cleaning Tips for Email Comm

Spring is in full swing and if you haven't already, now is the perfect time to tidy up your brand's email marketing campaigns. Alyssa Nahatis, director of email deliverability for Adobe Campaign provides these tips to ensure...

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Optimization Solutions for Gmail's Grid View

If the President's team doesn't know how to optimize emails for Gmail's new grid view, what chance do the rest of us have? A pretty good one, thanks to a new options from Movable Ink . The company recently announced new...

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