Posts tagged wm-email&pageindex=4 RSS

Gain More ROI from Your Email Marketing

:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps and the latest social media sites...

Email Marketers: Don't Forget About Dad

If there were ever a reason to create an email editorial calendar it's Father's Day. This is because the holiday doesn't receive as much fan-fare from either marketers or consumers as the winter holidays (of course) nor...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone enough? iContact just released a new metric dubbed SUTOR which it believes...

A New Email Marketing Solution for Publishers

Campaign Monitor has unveiled a new email marketing solution for publishers. The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy...

Presidential Candidates By Email Opens & List Size

During the presidential race, one storyline that gets the interest of online marketers (and perhaps only online marketers) is the candidates’ use of email, social, search and other channels they too deploy every day. Return Path...

Why Bigger Isn’t Always Better When It Comes to Email Lists

:: By Marci Hansen, SheerID :: When it comes to an email marketing list, size shouldn’t be what matters most. Although upper management and potential partners may be impressed by sheer volume, the real value of your list should...

User-Generated Content within Email; Authentic & Personalized

Personalized email provider Bluecore and user-generated content collection and management platform Olapic have partnered to help email marketers deploy more "authentic and personalized" campaigns. SUBSCRIBE to Website Magazine...

Using Domain Certification to Improve Email Deliverability

How many of your permissioned emails actually arrive in recipients email inbox? It's likely less than you think. In fact, 21 percent of permissioned marketing emails never reach the inbox*, instead ending up in spam folders or...

How Email Marketers Acquire Subscribers

It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ways to increase any number of important indicators of performance - from unique visits to revenue and ultimately growth...

What Annoying Email Campaigns Really Cost [Infographic]

As brands begin to know more about their email recipients and leverage those insights to market to them smarter, some companies are actually sending less emails than before. While drops in website traffic and overall engagement can...

How to Better Engage Email Subscribers

:: By Neil Berman, Delivra :: One of the biggest challenges facing marketers is how to engage with email subscribers. With so many marketers competing for readers’ attention, it may seem nearly impossible to have someone read...

Tips to Keep Your Email Campaigns Fresh [Infographic]

With so many channels to market on, brands - small and large - are often pressed for time. This is why it's worth exploring what opportunities are available to use what you already have to create emails, such as existing data,...

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6 Email Tips for Media, Publishing and Entertainment Brands

:: By Adam Stambleck, Movable Ink :: Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly personalized and dynamic experiences like never before. As a result, expectations are rising...

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

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