Posts tagged wm-email&pageindex=4 RSS

Email Remarketing Proves Successful for Lenovo

For Internet retailers, there are few things worse than an abandoned shopping cart, as it represents a sale that was lost during the customer’s final decision-making moments. In order to minimize abandoned shopping carts, popular...

A Pin-Worthy Personalization Idea

Did you know that 47 percent of online consumers have made a purchase based on merchandise they saw on Pinterest? This figure from BlogHer, is one reason why email marketing services provider Listrak recommends a "social Saturday"...

Manage Email Campaigns On Mobile with New CakeMail App

Keeping up with email campaigns is a cakewalk, thanks to a new mobile app from email marketing solution provider CakeMail . The company has launched a free mobile app for iOS and Android devices, which allows users to manage and track...

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Tips, Ideas & Strategies to Create A Great Marketing Plan

:: By Alex Genadinik, Problemio :: This article is an attempt to compile all marketing strategies that actually work, that should be a part of your marketing plan. These marketing plan tips come directly from businesses which have...

5 Responsive Email Templates

Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email marketing campaigns. In fact, GetResponse reports that 41 percent of emails are opened on mobile...

Personalized Marketing Connects with Customers

Today's consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to...

Last-Minute Holiday Marketing Email Tips – It’s Not Too Late!

It's inevitable that some of your company's current and prospective buyers are making a mad dash to secure last-minute gifts. There may be no better way to reach these procrastinators than to email them a product, offer or...

Gmail Showing Images Automatically; Is This a Good Thing for Marketers?

Email marketers have had a long-time, tenuous, love-hate relationship with images, and as of this week, it has seemingly become even more complicated. Google has announced that Gmail users will no longer have to select "display...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs. Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email initiatives. According to a new report...

Using Giveaways to Generate Sign-Ups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign-ups. It's a universal digital problem but there are some interesting approaches emerging which may offer...

Is Email Unstoppable?

Social media and search marketing still generate the most buzz among Internet professionals, but email's role in the enterprise certainly isn't abating in any sense. A new study out from The Radicati Group projects that the...

Responsive Design Adoption Dangerously Low Among Retailers

More than any time in the Web's digital history, this holiday season will be one defined most greatly by the use of smartphones and tablets in the consumer shopping experience. One of the main challenges for retailers today, and...

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