Posts tagged wm-email&pageindex=4 RSS

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

Weather-Based Email Triggers Down Under

Weather-driven email triggers are all the rage these days among professional digital marketers and demand is increasing - quickly and globally. Skymosity, a weather-based marketing platform developed by Email Aptitude, has expanded...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Mailparser.io Integrates Email Data Within CRM Solutions

The system, which processes incoming emails and converts them into structured data, can now be sent to other Web services such as a customer relationship management (CRM) system. Essentially, mailparser.io clients will be able to update...

Digital Marketers Get Agile with Email Campaigns at Movable Ink

Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive. The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies...

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Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single Internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

Campaigner Focuses on High-Volume Senders

The newest version of Campaigner’s Email Marketing for Professionals solution, which is specifically designed for Internet retailers and other high-volume senders, is now available to the public. The solution offers a variety...

Pluck Reaches Out with Programmatic, Personalized Email

It's not easy to maintain and manage the attention of an online audience but today's savviest 'Net professionals know to turn to tools and solutions to bring their community back into the digital conversation. Demand Media's...

One Step Closer to Digital Nirvana

When you can make two channels work together, you're one step closer to digital nirvana. Social marketing SaaS solution Offerpop is now offering an integration between its social marketing platform and Experian Marketing Service...

The Recipe to Subject Line Success

The search for the perfect email subject line may finally be over, as a new study from Retention Science is shedding light on what attributes result in the highest open rates for marketers. The study, which analyzed more than 260 million...

How to Use the Weather for Better Email Relevancy

Marketers are finally capitalizing on Mother Nature’s fickle weather patterns, thanks to the emerging trend of weather-based email marketing. Weather offers marketers a unique way to personalize their email campaigns, which is...

The Fight Against Email Spam Heats Up

The battle against fraud and spam has heated up, as IT security provider Kaspersky Lab and email intelligence company Return Path have teamed up to fight against international fraud together. The companies have agreed on a framework...

Email Marketers Win with Personalization

Personalization is key when it comes to email marketing, as a new study reveals that personalized emails actually generate six times higher transaction rates and revenue per email than non-personalized messages. Experian Marketing...

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