Posts tagged wm-email&pageindex=4 RSS

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Website Down! Turning a Glitch into Conversions

It is every Internet retailer’s nightmare – a down website. While the goal is to have safeguards in place so that websites never experience unexpected downtime, sometimes stuff happens. Unfortunately, down sites can lead...

Campaign Monitor Targets Retailers

Campaign Monitor has unveiled a new email marketing solution designed specifically for retail. The solution, dubbed Campaign Monitor for Retail, aims to help retailers announce new products and promotions, automate personalized messages...

5 Early Bird Holiday Email Strategies

The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting this trend. While many consumers start their shopping early to ensure they find the best deals, retailers simply want to maximize...

Get Through Emails More Efficiently

The majority of Web pros have overflowing inboxes, and they are about to get fuller as the holidays approach. Fortunately, Gmail is making it easier to respond to emails on the go with its new “ Smart Reply ” feature for...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

The Perfect Marketing Email in Focus

A new study from Retention Science is shedding light on what makes up the perfect marketing email message. The study is based on an analysis of more than 1 billion emails resulting in 60 million orders over the past two years. According...

Why Aren't Emails Being Delivered?

Internet Marketers, we've got a problem. Emails aren't being delivered (well, not like they used to anyway). A new study out from Return Path reveals that only about 79 percent of permissioned email marketing messages are actually...

Predictive Email Solution for Financial Service Professionals

A new predictive email solution from Hearsay Social is helping financial services professionals to efficiently create, manage, send and track one-to-one emails to prospects. The solution, dubbed Hearsay Mail, is an addition to Hearsay...

Mobile Email Opens Decline Slightly

Mobile email opens and conversions declined in the UK in Q2 2015 according to new research from Movable Ink. The UK Consumer Device Preference Report for Q2 2015 shows that mobile devices accounted for 69 percent of all emails opened...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. decreased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

3 Tricks for Better Email Content Marketing

:: By Ivy Shtereva, Yesmail :: Email may be the most popular channel for marketing, but brands are sending more emails than ever and as a result, messages are easy to ignore. Brands who get email marketing right, however, can engage...

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5 Ways to Optimize Welcome Emails

You never get a second chance to make a first impression, which is why it is important for retailers to make sure their “welcome” email campaigns are optimized to provide new subscribers with a positive and memorable experience...

Deliver Personalized Emails at the Right Time

A new automated predictive email marketing solution for retailers has hit the market, and it goes by the name of Rare.io. Instead of sending every customer that has ever made a purchase identical email messages, Rare.io helps retailers...

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