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When the going gets tough, Americans get giving. This is because the United States is one of the most charitable nations in the world. In fact, in the last five years, the U.S. ranks third in global giving behavior overall, behind...
It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...
By Robert Patrick Gone are the days where you just had to build a website to work in multiple browsers. Now, you also need to support a wide variety of screen sizes, from smartphones to televisions and tablets. Enter responsive HTML...
By Ken Burke, Founder and Executive Chairman, MarketLive The numbers don’t lie. Tablets are taking over e-commerce. The latest indicators of the tablet phenomenon surfaced over the 2012 holiday kick-off weekend. Data captured...
By Michael Ni, CMO/SVP, Marketing and Products for Avangate Growing businesses often struggle when expanding internationally, finding themselves entering into new markets without a clear strategy to plot out their infrastructure and...
Customers are increasingly demanding more from the brands they do business with. As such, enterprises need to require more from the CRMs they use to obtain and retain their customer base. Today's CRMs need to not only offer best...
Christmas and other gift-giving winter holidays are getting closer and this year is expected to see more online shopping than ever before. Will this holiday shopping season be a sign of things to come – culminating in the end...
By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...
By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...
As you read this, consumers are filling their virtual shopping carts and the industry, as a whole, is on pace to shatter all previous e-commerce records this holiday season. Even so, there are merchants that won’t benefit at...
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...
By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...
And how big businesses learned from them. Sandwiched between Black Friday and Cyber Monday is Small Business Saturday , a day dedicated to supporting small businesses nationwide, and the brainchild of American Express . Aside from...
Mobile traffic is valuable traffic. In fact, a recent Monetate study reveals that nearly one out of every five consumers has made an online purchase with a mobile device. Furthermore, over the last year, tablet shopping traffic increased...
Business success often hinges on your ability to better understand your customers. Even as the digital era brings a growing number of faceless transactions, there are many ways that businesses can easily learn more about their customers’...
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