Posts tagged wm-local RSS

Know Before You Go; Google Now Shows How Busy Locations Are

Just in time for Small Business Saturday, Google is introducing several new features worthy of note - particularly for brick-and-mortar businesses. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Expanding on its Popular...

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The Most Valuable Brand Asset Is...

Reputation is the most valuable asset of today's brands (those both large and small) so it makes sense to take steps to manage it correctly. BrightLocal recently released its 2016 Local Consumer Review Survey and found a noticeable...

QUICK HIT: Local Ad Revenues to Hit $148.8B in 2017

BIA/Kelsey's new "U.S. Local Advertising Forecast" (2017) projects that total local advertising revenues in the U.S. could reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of...

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AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

The Definitive Guide to Local SEO in 2016

:: By Travis Bliffen, Stellar SEO :: This is a very important year from an SEO perspective. Even though the power and importance of local SEO is minimized in some circles, the truth is that SEO is far from being dead. In fact, it is...

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

Local SEO Guidance from Google

Optimizing to acquire users on a local level is not completely different from doing so for the global desktop experience but there are some key differences. Google recently provided some updated guidance on how it determines a company's...

Google Maps Unveils Offline Navigation

Google is helping its Maps users get directions even when they are offline. Thanks to an update to the Google Maps mobile app, users will be able to download an area of the world onto their phone so that the next time they are disconnected...

Shoe Carnival Steps Up Its Local Marketing Efforts

To improve its local search marketing, drive in-store traffic, boost sales and improve the overall customer experience, popular shoe retailer Shoe Carnival is leveraging the Velocity platform from SIM Partners. By utilizing the local...

Optimizing for the Local Pack Today

Search engine optimization has always been a dynamic practice, where changes in how the engines index and return websites and content drives how a digital presence is optimized. This is illustrated clearly in the recent changes to...

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data...

Social Strategies for Local Business Owners

Social networks have made it much easier for businesses to target local audiences on the Web thanks to features like hashtags, check-ins and ad targeting. The problem, however, is that many of the businesses that could benefit from...

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Essential Local Directories for Everyday Merchants

Long gone are the days of searching through phone books and stopping at gas stations to ask for directions. In today’s digital world, all a consumer needs to do to find a new local business is conduct a quick search from their...

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New Local-Social Enhancements Arrive at Brandify

Where2GetIt has unveiled a new version of its Brandify platform, which includes new local-social capabilities and functionality. Brandify’s new Local-Social CRM, for instance, gives brands the ability to publish content on major...

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