Posts tagged wm-mobile RSS

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Market to Millennials with Mobile Applications

:: Diwiyne Johnson, Vanity Point :: Recent research suggests that Millennials (or Generation Y) are the group most likely to engage with companies via smartphone apps. This segment of consumers encompasses those individuals born between...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Making Mobile Games More Social

The introduction of smartphones into the world not only revolutionized how consumers could talk to one another or how they could surf the Web any place that has cell reception, but also brought about a new era of gaming. Viber , a...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Deliver HyperLocal Content to Consumers

Shoply Labs, which powers the Shoply mobile shopping app, has unveiled a new partnership with beacon-based proximity marketing companies in the U.S. Through the partnerships, the Shopily app will be able to deliver hyper contextual...

Everyone Hates Mobile Interstitials

We’ve all ran across it and one point in time. Upon visiting a mobile website, an interstitial disrupts your experience by encouraging you to download the site’s native mobile app. Some apps can provide richer user experiences...

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data...

Build Hybrid Apps with the Performance & Usability of Native

Developers have long had to make an important choice when it comes to their "mobile" presence. They can create apps that work on multiple device types – Android, IOS and Windows – with an HTML5 or hybrid mobile...

Is Mobile Really Helping Your Business?

Consumers are using their smartphones to access brands like never before - spurring merchants and financial institutions to adopt various omnichannel tactics to ensure their end-users receive a similar experience regardless of touchpoint...

Mobile Marketing's Game-Changing Benefits To Any Brand

By Jona Jone, BreezyHub.com It cannot be stressed enough: mobile marketing is and will continue to be a necessity for businesses of all sizes. Aside from the fact that consumers are gearing toward mobile devices over computers, the...

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