Posts tagged wm-mobile&pageindex=5 RSS

Monetizing in-App Search for Web Retailers

Retail cloud solutions provider Point Inside has released an interesting new search marketing program for mobile retailer apps dubbed StoreBoost. The advertising solution, available within Point Inside's StoreMode offering, enables...

Chat it Up with Facebook in the Enterprise

Facebook has introduced a new chat client for Facebook at Work , a version of the social platform that allows co-workers to share and collaborate in private. Work Chat is similar in many regards to Facebook's Messenger. Functionality...

Mobile Email Opens Slowing Down

Mobile email opens are slowing down according to new research from email marketing provider Movable Ink. Movable Ink’s quarterly U.S. Consumer Device Preference report shows that at the end of 2014 mobile accounted for 66 percent...

Google Adds Video Campaign Support for AdWords App (Android)

Google introduced two new features to its AdWords application for AdWords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Newsflash: Millennials are Demanding

The word “demanding” has been added to the long list of adjectives used to describe the reputation of millennials thanks to a recent study from Dynatrace, which sheds light on this group's online shopping habits. The...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first-page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

Unlocking Revenue Through Innovation

Retailers are projecting growing sales and revenue but believe greater investment in innovation in an omnichannel strategy (including website, mobile and social media channels) will be needed to remain competitive according to the...

Test Mobile-Friendliness with Bing

The pervasiveness of mobile devices demands that companies must be aware of the experience they present to users. There are plenty of mobile testing tools available for 'Net-based businesses on the market today. Google, for example...

Facebook Puts Notifications on Your Homescreen

Facebook is expanding its mobile app lineup with a new app called Notify. Notify aims to keep users up to date with the news that matters most to them by delivering timely notifications based on the user’s interests. After downloading...

Mobile Pay & UGC Nothing to giggle About

The 2015 Future of Retail study from Walker Sands indicates while only four percent of consumers have used Apple Pay in the past year, 18 percent say its introduction makes them more likely to make a purchase with their smartphone...

Get Through Emails More Efficiently

The majority of Web pros have overflowing inboxes, and they are about to get fuller as the holidays approach. Fortunately, Gmail is making it easier to respond to emails on the go with its new “ Smart Reply ” feature for...

Expected Consumer Smartphone Use for Holiday 2015

Mobile is expected to play a significant role in the success of Holiday 2015, but how will consumers user their smartphones? SUBSCRIBE to Website Magazine - 12 Issues FREE Mobile commerce platform provider and mobile app builder GPShopper...

Attribution, Measurement Top Concerns for Mobile Marketers

It's tough to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

Single Sign-On for the Enterprise App

Google's single sign-on service, which is based on the security assertion markup language (SAML) standard, has added SAMPL 2.0 support for 17 additional enterprises SaaS apps including WebEx, Workday, Marketo, NetSuite, Smartsheet...

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