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Pre-Conceived Notions Hold Back Cloud Adoption

The cloud has transformed the way companies provide services to their consumers, yet many remain hesitant to migrate their internal systems to the cloud. CDW , a provider of technology solutions, has announced the release of its latest...

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Top 5 Offline Resources for Online Businesses

:: Melissa Butler, LendVantage :: On the Internet, the cost barrier to starting up a business is far lower compared to that of starting up a brick-and-mortar business. Low cost and time required starting an online business means more...

Onboarding: The Key to Long-Term Employee Success

:: James Clifton, GetApp :: You might have just hired the most qualified candidate for your organization, but you’ll have trouble keeping them if you don’t have a proper onboarding process. Even offering the best benefits...

Expedia Strengthens Its Grip on Travel Sector with Orbitz Acquisition

According to the World Travel & Tourism Council, the total contribution of the travel and tourism industry in 2013 to world GDP was $7 trillion and is expected to have grown as much as 4.3 percent in 2014. Being such a lucrative...

Data to Get Your Apps Seen

Twenty percent of apps may only be used once , but their developers are lucky their application was found at all. With 63 percent of apps discovered through app store search (source: Forrester), the odds are stacked against companies...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards. MGID experienced a 22 percent increase in revenue in Q4 2014, when compared...

Yelp Bolsters Its Platform with Eat24 Acquisition

Yelp is ramping up its platform with its latest acquisition of Eat24, which is a Web and app-based online food ordering service. Through the acquisition, Yelp will drive daily engagement in the restaurant vertical and plans to expand...

Better Shopping Campaigns for Retailers in Europe and Latin America

Cloud-based digital marketing technology provider IgnitionOne has partnered up with feed management solution provider Lengow to help online retailers optimize the visibility and profitability of their products across digital channels...

The Marketing and Sales Battle: Efficiency vs. Effectiveness

By Mark Yeager, Yeager To say sales and marketing departments are often at odds with one another is nothing new in business, and often gets treated with acceptance and some eye rolls. But since this ongoing battle often results in...

10 Free Tools to Help Your Small Business Succeed

:: By Dylan Chadwick, Fueled :: Today's business world, a rapidly evolving landscape seemingly dominated by technological developments, staggering international markets and a few multibillion dollar mainstays, may seem more challenging...

Marin Pays Big to Amp Up Social Advertising

As advertiser look to increase their impact among consumers, many are turning to social media to do so. Yet, in order to know whether their ads are connecting with consumers advertisers must leverage a powerful social media tool. Marin...

CrowdTwist's New CEO Talks Loyalty Marketing

With Series B funding in 2014 and big-name customers like TOMS, UFC, Pepsi and L’Oréal, CrowdTwist continues its momentum in 2015 with the appointment of new CEO Scott Matthews. Prior to his appointment at CrowdTwist ...

Mobile Productivity on the Go; CloudOn Acquired by Dropbox

Mobile productivity startup CloudOn, best known for apps that allows its users to create and edit Microsoft office files on both desktop and smartphones (tablets too), has been acquired by Dropbox . CloudOn, which counts some 9 million...

Search Optics Unveils 60 Percent YoY Revenue Growth in 2014

Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year. According to Search Optics , this growth can be attributed to the successful...

Demandware Advances its One Platform Strategy with Acquisition

Enterprise cloud commerce solutions provider Demandware has agreed to acquire Tomax, which is a cloud software company that provides an integrated solution for retail point-of-sale (POS) and store operations. Through the acquisition...

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