Posts tagged wm-searchmarketing RSS

Branded Keywords: Low-Hanging SEO Fruit

Branded keywords are the terms (and phrases) that are directly related to a company/enterprise or its services/products. Most enterprises rank quite well for these terms and phrases but not everyone. Let's take a closer look at...

SEO Master: Earning a Rich Snippet for Product Pages

While the appeal of rich snippet markup is obvious, many Internet retailers have been slow to take advantage of the opportunity on their product pages. Whether the reason for this is the complexity of doing so, or because their e-commerce...

Quick Review: What Works for Local SEO in 2017?

:: By Travis Bliffen, Stellar SEO :: Google is continually improving how it understands and rates websites, but artificial intelligence (AI) is not ready for us to leave it up to chance just yet. If you want your local business to...

Boosting Search Ad Copy Response

In the digital world, there's a limited amount of space for advertisers to convey their message. Both display and search advertising have their limitations and each their own challenges - as well as opportunities. While display...

Types of Content Google is Taking from You

Google Knowledge Graph has existed for quite a while but if you're an everyday user of the search engines, you've probably noticed an increasing number of complete answers to questions without ever leaving the result pages...

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The Day That Mobile Popups Died

Today is the day, the day that popups and interstitials on mobile devices will start resulting in Google penalties for the websites that continue to use them. The search engine initially announced it would begin to devalue Web pages...

Mobile-First Drives Conversational Search for 2017

:: By Travis Bliffen, Stellar SEO :: We all know that being mobile friendly is important if you want to rank better on Google. Sometimes as 'Net professionals, our immense focus on Google guidelines distracts us from the very reason...

Search Master: Making the Most of the Under-served Meta Description Attribute

When I first began optimizing websites nearly 20 years ago, the meta description was one of the most influential elements in the positioning of websites on the search results. The description attribute within the meta tag provided...

Getting Started with Google Search Console

Search engines can provide Internet marketers and webmasters with a wealth of information about their digital properties (websites and mobile applications). Since the majority of organic/natural traffic will come from Google, let's...

Starting a Successful Blog in 2017

:: By Travis Bliffen, Stellar SEO :: Whether you are looking to start a blog for affiliate marketing, to sell an info-product, or you just want to set one up to breathe some new life into your stale company website, there are a few...

5 Reasons You'll Fail at Blogging in 2017

Launching and managing a weblog these days could seem like a fool's errand, what with all the flashy, real-time, click-bait driven content that fills the tubes of the 'Net. There is still a place, however, for more thoughtful...

How to Tidy Up Your Site for SEO

:: By Travis Bliffen, Stellar SEO :: It is easy to focus so strongly on the future that we forget the past. This applies in life and to our business websites. As you plan and prepare for all the great things you will do in 2017, don’t...

Google Warns of Non-Secure Password Collection

Google is sending messages through Search Console about making sure websites' login capabilities are served over HTTPS on Chrome. Beginning in Jan. 2017, version 56 and later of the Chrome browser will begin marking pages that...

The Rise of Voice Search and Its Impact on Search Engine Optimization

:: By Sam Warren, RankPay :: “I’m sorry, I didn’t quite get that." If you have a smartphone, you’re probably all too familiar with this constant reminder that voice search is far from perfect. Despite its...

Goal-Focused SEM: Setting Realistic Goals

:: By Travis Bliffen, Stellar SEO :: Sometimes even the best marketing agency, is not the best marketing agency for you. If you want to spend $300 per month on Google AdWords, paying a firm $1,000 to set up that campaign is not likely...

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