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On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
According to Bing, people are the second most searched for category on its search engine, and represent nearly 10 percent of all searches. Because of this, the company has launched a new feature to its search engine called People Autosuggest...
Bing suggested a rather unique approach to keyword research that search engine optimizaiton professionals may seriously want to consider. Keyword research is clearly important to the success of an SEO campaign as you need to know what...
Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view...
SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...
:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...
By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
Enterprsise SEO and content marketing platform GinzaMetrics is going global, extending support to Chinese search engines Baidu and Sogou. Baidu, Sogou and Google are now the default search engines for users selecting China as their...
Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also...
The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on...
Not all of us our Web Hemingways, and not all of us try to be either. But when we’re responsible for our company’s marketing initiatives, we must not only put together coherent sentences, but we must also drive consumers...
In an effort to make Google more transparent when presenting specialized, or “vertical,” search results, at least in Europe. The European Commission is about to rule on a two-year-long investigation into the search giant’s...
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