Posts tagged wm-searchmarketing&pageindex=2 RSS

Google Introduces Structured Snippets to Search Results

After the demise of Authorship it was only a matter of time until Google rolled out a new feature to strengthen its search results. The latest feature to land on search results aims to help provide users with a short blast of information...

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Why Hate PPC and Social Media Advertising?

:: By Travis Bliffen, Stellar SEO :: Last week Chris R. left a comment stating that paid search will always outperform SEO. With that comment, we could dive into the never-ending debate of SEO vs. PPC and how social media is becoming...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Speed up Google Shopping Campaign Setup with Optmyzr

With more than one billion visits a month, Google is one of the most visited sites on the Web. Due to its high volume of traffic, the search engine presents merchants with a unparalleled platform to reach consumers via search results...

The SEO Toolbox – What Tools Just Plain Work?

:: By Travis Bliffen, Stellar SEO :: Search engine professionals often wonder what tools their colleagues are using to rise in the search engine ranks, while small businesses want to know how tools can help them do the job of an SEO...

Bing Unveils New Preview and Diagnostic Tools for Ads

Coming in as the second most popular search engine on the Web behind Google, Bing is has solidified itself as an important channel for merchants to leverage. For those that have already taken to advertising on the search engine, it...

Top 10 Tips to Build a Google-Friendly Site

:: By Adam Dince, Deluxe :: These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search...

3 SEO Trends Every Hotelier Needs to Know Right Now

:: By Gina Withey, staySky Hotels & Resorts :: We all know SEO isn’t a one and done item checked off the to-do list never to be looked at again. It’s a constantly changing part of our marketing strategy that is vital...

Pigeon Update Adds Some Services to Local Pack

:: By Corey Barnett, Globe Runner :: Much of the news about the Google Local update, dubbed Pigeon, has been on the loss of local pack results. The loss is attributed to Google’s desire to emphasize traditional Web ranking signals...

Did You Know? 9 Surprising Statistics About SEO

:: By Travis Bliffen, Stellar SEO :: Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience. When you start preparing...

Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet. With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world...

Action! SEO for Videos – Long Live Spam (Proof Inside)

:: By Travis Bliffen, Stellar SEO :: If you have ever wondered how people get exposure for their videos on YouTube and other platforms using SEO, this is the article for you. If you think video SEO isn’t needed, read on. Why...

Google Analytics Can't Do It Without You

:: By Eric Fettman, E-Nor :: Google Analytics is a very powerful tool, but users need to fill a number of out-of-the-box gaps to fully understand source attribution, user actions and conversions. Many users new to Google Analytics...

Bing Gets Conversational with Search Users

Bing still receives a fraction of the search volume that Google does, but the search engine is doing some unique things to help it stand out. The search platform released a new feature last week that better leverages Bing's focus...

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