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For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
Bing's Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks. Snapshot is the middle column between...
Almost everyone who starts out blogging is told to write about something they love – it's common advice because it's sensible advice. But even if you are hugely passionate about a subject there are going to be days when...
By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...
By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...
Every good SEO wants to get the highest-quality links possible, as they serve as affirmations of the quality of their site’s content and, thus, help them be recognized by search engines and ultimately moved up the SERPs. But...
As the World Wide Web continues to grow so does the demand for professionals with SEO skills and experience. In fact, a recent study from SEO platform Conductor reveals that there is a 112 percent year-over-year increase in LinkedIn...
It would certainly seem logical for invalid URLs (broken links, etc.) to negatively impact a site’s broader Google rankings, but according to a recent Google Webmaster Help thread (http://goo.gl/BbtMB), that’s not exactly...
From availability issues and slow load times, to non-indexed websites and stark social media differences, there are plenty of hurdles standing in the way of most U.S. businesses looking to make a splash in China. This is where Glogou...
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...
Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...
The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...
Tumblr isn’t just for teens anymore. In fact, Tumblr recently announced in a blog post that an audience of 168 million people has pushed the social network into the ninth spot of Quantcast ’s top ten U.S. Websites. The...
By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...
Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...
The Brand Revamp Process
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
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