Posts tagged wm-searchmarketing&pageindex=6 RSS

DMOZ Shrinks by 20 Percent

Remember when having one or more Web page listings in DMOZ was absolutely essential to the success of search engine optimization campaigns? With the fall in popularity of directories, a DMOZ link is sought after far less these days...

How YOU Can Be Popular in Search Forever

There sure are a lot of suggestions when it comes to optimizing a website for search engines. In the past month alone, for example, Bing has said exact match domains don't influence position in website ranking, and Google has said...

Google Goes International in Paid Link Crack Down

Google is out for digital blood in an effort to maintain the integrity of its entire citation-driven (links) search ecosystem. In the last week alone, Google has penalized a French link network Buzzea for the use of paid links ( see...

Article Directories for SEO? Um... No

One of these days, you’re going to wake up to news that Google’s Matt Cutts has suggested an actual strategy on how to increase your inbound links – today is not that day. Article directories are the latest casualty...

Generate Leads with SEO Audit Tool

A new tool from SEOGroup is helping digital marketing agencies, SEO and Web design firms generate both leads and sales. The white-labeled website audit tool, dubbed MySiteAuditor , can be embedded into websites as a way to allow visitors...

Did Bing Get it Wrong on Domain Names? [COMMENTARY]

Google and Bing don't obviously want to make it easy on search engine optimization (SEO) professionals, but they don't also have to make things hard on themselves. Bing's Duane Forrester last week wrote on a topic that...

71% of Marketers Will Increase Content Marketing Budgets

Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive 2014. A new report from Curata reveals that most marketers (71 percent) are planning to increase their content marketing...

The War on Thin Content Expands

Google puts affiliate marketers on notice this week, indicating in a post on its Webmaster Central blog that sites with thin or scraped content that don't add substantial "added value" to the user could find themselves...

Direct Agents, RIOT Team Up with Kenshoo

The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition . And, many full-service marketing agencies may be looking to drive even more...

Google Guidance on Sitelinks

Despite being a powerful driver of clicks on the search results pages, most advertisers don't take advantage of AdWords' Sitelinks offering. Based on data released by Google however, they most certainly should be. According...

Google Expands Knowledge Graph

Google is expanding the functionality of Knowledge Graph to help search users better choose the correct results for their queries. This update will be available on for desktop searches and will help search users learn more about the...

Is Guest Blogging Dead?

Content consumption is at an all-time high thanks to today’s digital world of social networks and mobile devices. Unsurprisingly, this has resulted in enterprises spending more resources on content creation in order to keep up...

The Secret of Penguin 2.1 is... Readability

Machine learning SEO platform MathSight published some interesting research recently about Google Penguin 2.1 and what's driving decreases or increases in ranking and traffic for websites. MathSight's research indicated that...

Domain Importance in Bing Ranking

Does a keyword-rich and exact-match domain name help improve a company's organic rankings? Bing's Duane Forrester wants to set the record straight on the matter. Forrester indicated in a blog post that ranking today is a result...

No More Rounded Data in Google Webmaster Tools Search Queries Report

Google's Webmaster Tools solution has updated one of its most popular features - the information it reports about search queries. The search engine indicated earlier this month that the data found within the search queries report...

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