Posts tagged wm-searchmarketing&pageindex=7 RSS

Using Webmaster Tools to Make Fundamental HTML Improvements

The most powerful weapon in your digital fight to top the search results at Google is Webmaster Tools, as the platform provides a great deal of insights into your current performance and where there is room for improvement. One of...

Influence of Authorship on Google Rankings

Search engine optimization professionals who are "in-the-know" realize that authorship isn't used for rankings at Google. There are obviously benefits to implementing authorship (improved click-through rate) because of...

Top 5 Website Design Tips for Local SEO Success

By Thomas Stern, ZOG Digital New research from Google is backing up what digital marketers have been telling clients for years, local searchers convert into customers at an astonishing rate. According to Google, 34 percent of local...

Extreme Makeover: Search Marketing Edition

By Sarah Gyson, Manager, Client Services, Rakuten LinkShare If you’re like most search marketers, odds are that you may have a long-standing account that’s built up a lot of history. Over time, you’ve likely been...

Link Building without Producing Mass Amounts of Content

:: By Travis Bliffen, Stellar SEO :: In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake...

Getting Down and Dirty with Schema Markup

:: By Travis Bliffen, Stellar SEO :: Turns out, less than one percent of websites have implemented schema.org markup on their website. Those who have implemented the markup appear higher in search engine result pages (SERPs) on average...

See Mobile Search Rankings Across the Globe

How and where consumers search for information is driving huge change - at least it should be. With marketers chomping at the bit to find new ways to reach their customers, GinzaMetrics announces new technology to analyze mobile search...

20 Worthless SEO Tactics to Avoid, Plus 7 Ways to Dominate the SERPs

:: By Travis Bliffen, Stellar SEO :: SEO is a fast changing game. Even the best intentions will do little to keep you from getting hammered by the "big G" if you are using outdated SEO strategies or, worse, using effective...

Title Tags and Google SEO

Those responsible for search engine optimization (SEO) many years ago had total control over the title that was returned by Google and seen by users on its result pages. As you may well know, however, that's no longer the case...

Remove the Top 1 Million Sites from SERPs

It’s common digital knowledge that most Web users don’t typically go beyond the first page of Google, Yahoo and Bing search result pages. What would happen though if searchers could remove the top million (or top 100K,...

Move Up the SERPs with Schema Markup

If you're looking to improve page position through SEO, your enterprise should focus on providing more (and better) data to Bing and Google. That means more rich snippets, folks! A new study from Searchmetrics revealed that less...

SEO Basics: Get Crawled by Google & Bing

Search engine optimization is a process - sometimes a longer process than usual. If you're finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe...

Bing Helps Veterans, The Panda Returns & Some E-Commerce SEO Tips Too!

:: By Travis Bliffen, Stellar SEO :: In the News >>Touted as the biggest e-commerce event of the year, IRCE is scheduled for June 10-13 and will be located in Chicago at the McCormick Place West. If you are nearby and are looking...

Content Performance High on Search Marketers' Priorities

If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago. The 2014 BrightEdge Search Marketer...

Google Places Update Simplifies Local Search Management

Achieving success with local listings in the search engines, namely Google, is of paramount importance to today's enterprises. Neustar recently published an infographic/report on the high conversion rates experienced in local search...

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