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:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...
What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon , a brand of workout clothes, saw after its...
Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets...
DoWeComply.com, a media website focused on social media compliance and the law, is one of the newest companies to crowdfund its project (ending May 17). DoWeComply.com has selected the Indiegogo platform because it fits its business...
Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...
A brand’s social media presence is only as effective as the person managing it. This is why it is important for social media consultants to not only be well versed in content posting strategies, but also familiar with important...
Sprout Social is helping brands better measure and improve their social media engagement with its newest campaign, #BePresent. The campaign includes a new Engagement Report, which is available for free to all brands at mustbepresent...
Since Facebook’s launch of Graph Search , there has been a lot of speculation of how this feature will influence people’s search habits both on and off the world’s largest social network. Although Graph Search is...
Social media marketing provider Viralheat has launched a new platform, which makes its big data analysis technology available to developers so that they can make their apps more social. The platform includes a new suite of APIs that...
Social media has been among the hottest topics in tech for a few years now, with marketers continuously working to improve their strategy and foster better relationships with their customers. Since every business is unique, there are...
Twitter-owned Tweetdeck , arguably the most popular platform for social media users to manage the Twitter conversations, has released a set of column filters for both the Tweetdeck web and Chrome apps. Twitter recently released content...
Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...
One of the best ways to gain digital popularity is by marketing your brand on social networks like Twitter. Professionals and brands alike can leverage social sites to reach a large audience, foster relationships and gain free word...
Social shopping was all the rage several years ago. The digital dream was that like-minded consumers (shoppers) would organize themselves, discover products and shop online together, engaging with each other in the context of the merchant’s...
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E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
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