Posts tagged wm-sociallmedia RSS

News Feed Optimization Strategies for Better Organic Reach

Facebook has delivered another blow to brands looking to organically reach their social media followers on the network, further limiting reach to even people who have indicated their interest by “liking” a company's...

Instagram Workarounds Not Good Enough

There's no denying Instagram's benefits for business, but social media management products just can't do what marketers need them to do in order to fully participate on the social network - and the network probably likes...

Social Shopping: Who's Still Buying It?

While Twitter has quietly stopped product development on its " Buy Button ," the demand for social shopping is still there and some networks are stepping up to the plate more than others. According to last year's Walker...

Getting Event Filters on Snapchat

Snapchat has one of the most engaged audiences of any social network, so many savvy brands are expanding their event marketing efforts to the app through on-demand geofilters. When a user goes to take a photo, they swipe up in order...

1 in 3 Customers Turn to Social First

Social media continues to be a one-way conversation according to new quarterly research from Sprout Social. Q2 2016 data indicates that brands send 23 promotional messages for every one response given to a consumer. What’s more...

Mixtape Marketing: Boost Your Marketing Content with Curation

:: Tom Tate, AWeber :: Are you stuck on your content marketing strategy? Let’s be honest, creating and promoting engaging content is not for everyone. For some, it may seem effortless; 1600-word blog posts flow from their fingertips...

5 Tips to Prove Social's ROI

The social media landscape is ever changing - from new networks gaining consumers' attention to the algorithm updates the networks make - but what will remain constant is the need to prove the channel is worth the investment. Website...

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7 Digital Tools Bloggers Should Try Right Now

:: By Jane Hurst, @janehurst26 :: These days, everyone is a blogger but not everyone knows how to drive traffic to their blog, generate ideas effectively and monetize their content. Those who are struggling, may not be using the right...

Who Creates UGC and Why

User-generated content (UGC) is often touted as one of the most effective ways to engage today's consumers. Not only is UGC seen as more trusted by shoppers than material coming straight from a brand, but it's also more relevant...

Bigger Commerce Opportunities for Facebook Shop

It seems that with each passing day, there isn't anything that can't be done without leaving Facebook. Whether it is to read articles in full or collaborate with coworkers , it's becoming apparent that Facebook doesn't...

Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World

:: By Luis Sanz, Olapic :: Instagram recently announced that, to improve the visibility of posts, it will be following in the footsteps of Facebook and Twitter, discarding its chronological feed and ordering users’ posts algorithmically...

Baller On a Budget: Social Media Costs

A large majority of brands - small and large - are utilizing social media to market their businesses (of course) but many are still in the dark about their return on investment (ROI) from the various networks as well as how to properly...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

Social CRM in Compliance-Driven Industries

:: By Anwar Shaikh, Sage Software Solution :: Beyond check-ins and selfies, social media platforms have proved to be valuable partners for businesses all around the world looking to improve customer engagement. Amidst the downpour...

Facebook Rolls Out 5 New Reactions Around the World

:: By Matt Hensler, H.I.M. :: The day is finally here – express yourself! Now, Facebook users can share their emotions (at least six of them) with Reactions. For years, people have wanted the opportunity to share more than a...

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