Posts tagged wm-sociallmedia RSS

#OnFleek and Other Reasons Brands Get Unfollowed on Social Media

From altering and shortening every word in the English vocabulary (obvs, samesies, def, probs, bae), millennials have a language of their own but when brands - particularly legacy ones - use slang in their social media posts, their...

Creating Your First Facebook Ad

Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can't rely on organic reach. For those businesses...

The 4 I's of Instagram Stories

When social media first emerged, it allowed current and potential customers to get a glimpse into a company’s personality, staff, office space and other behind-the-scenes snapshots. That transparency has increased ten-fold with...

#PokemonGo Engagement Tactics for Social Media

In an industry where apps are typically downloaded and immediately deleted, Pokémon Go has managed to capture the country’s attention in ways one has to think its developer Niantic, Inc., likely never even imagined. And...

Turn Static UGC Into Animated Social Ads

Social media users are on auto-pilot when they scroll through their social media news feeds. In order to get their attention, content has to be attractive and relevant - and stock photos typically just don't cut it. Olapic - a...

News Feed Optimization Strategies for Better Organic Reach

Facebook has delivered another blow to brands looking to organically reach their social media followers on the network, further limiting reach to even people who have indicated their interest by “liking” a company's...

Instagram Workarounds Not Good Enough

There's no denying Instagram's benefits for business, but social media management products just can't do what marketers need them to do in order to fully participate on the social network - and the network probably likes...

Social Shopping: Who's Still Buying It?

While Twitter has quietly stopped product development on its " Buy Button ," the demand for social shopping is still there and some networks are stepping up to the plate more than others. According to last year's Walker...

Getting Event Filters on Snapchat

Snapchat has one of the most engaged audiences of any social network, so many savvy brands are expanding their event marketing efforts to the app through on-demand geofilters. When a user goes to take a photo, they swipe up in order...

1 in 3 Customers Turn to Social First

Social media continues to be a one-way conversation according to new quarterly research from Sprout Social. Q2 2016 data indicates that brands send 23 promotional messages for every one response given to a consumer. What’s more...

Mixtape Marketing: Boost Your Marketing Content with Curation

:: Tom Tate, AWeber :: Are you stuck on your content marketing strategy? Let’s be honest, creating and promoting engaging content is not for everyone. For some, it may seem effortless; 1600-word blog posts flow from their fingertips...

5 Tips to Prove Social's ROI

The social media landscape is ever changing - from new networks gaining consumers' attention to the algorithm updates the networks make - but what will remain constant is the need to prove the channel is worth the investment. Website...

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7 Digital Tools Bloggers Should Try Right Now

:: By Jane Hurst, @janehurst26 :: These days, everyone is a blogger but not everyone knows how to drive traffic to their blog, generate ideas effectively and monetize their content. Those who are struggling, may not be using the right...

Who Creates UGC and Why

User-generated content (UGC) is often touted as one of the most effective ways to engage today's consumers. Not only is UGC seen as more trusted by shoppers than material coming straight from a brand, but it's also more relevant...

Bigger Commerce Opportunities for Facebook Shop

It seems that with each passing day, there isn't anything that can't be done without leaving Facebook. Whether it is to read articles in full or collaborate with coworkers , it's becoming apparent that Facebook doesn't...

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