Posts tagged wm-sociallmedia RSS

What “Jurassic World” Can Teach Marketers About Brand Advocates

Je Matthews, Tagkast In addition to grossing more than $1 billion worldwide, “Jurassic World,” the newest addition to the Jurassic Park franchise, offers an interesting case study for the marketing industry. While many...

5 LinkedIn Networking Tips for Students (& Other Slow Adopters)

:: By Antara Krishnamurthy :: While most students probably have LinkedIn accounts with some basic information about their college and a few certificates they may have managed to amass, they are not sure how to make the most of the...

[Infographic] Those Dang Kids and Their Videos

With study after study indicating the importance of video within the modern enterprise, it should come as little surprise that the majority of millennials - the generation born between 1980 and 2000 - are likely to watch a video when...

Marketplace Leverages Tech to Disrupt Floral Industry

Like Uber has disrupted the taxi industry, BloomNation has disrupted the online flower industry with its marketplace for connecting buyers directly with local florists. The key to local business today is offering a better experience...

Online Forums Contribute to Small Biz Success

From when they're sweeping the floors to when they're turning off the lights, it's easy to see how small business owners can feel isolated in their journey to succeed. Many, however, have turned to online forums as a place...

With Organic Reach Slipping, Pagemodo Pushes Ad Product

With frequent News Feed algorithm updates, businesses relying on Facebook as a no-cost way to acquire and retain customers have been forced to consider advertising options to get the same, if not better, reach. Pagemodo , a social...

Customer Service on Social Media is Still Lagging

Despite the fact that more and more consumers expect to be able to engage with a brand on whichever channel they choose, enterprises are still having a tough go at answering customer service questions on the various social media networks...

What's Wrong With Your Content Marketing?

:: By John Unger :: Content marketing is all the rage. More companies are producing more content to try and rank in the search engine result pages and engage their current and prospective customers. This is all well and good, but oftentimes...

How Instagram Creates Insta-Growth for Brands

:: By Bob Sybydlo, Yesmail :: From Polaroid to disposable, digital to film, photography has always been a stunning way to capture life’s best moments. In the 21st century, moving beyond photo albums and mom’s scrapbooks...

Bloggers Beware: Image Copyright Infringement Is Costly

:: By Richard Oldale, Native Outline :: Over the last few years, there has been a spate of bloggers, content marketers and social media users hit with hefty fines for infringing image copyrights. There is little to no defense against...

Thanks Content Marketing! Writers Have Jobs!

Organic reach/traffic is becoming more difficult to come by on both social media networks and the search engines - and the jobs which are being created for digital professionals reflect this downward trend. Freelancer.com's Fast...

3 Instagram Hacks for Businesses

Slowly but surely the business world is starting to consider Instagram a viable platform in which to acquire and retain customers. Some brands, however, have been on the picture-dominant network for quite some time and provide the...

It's Not the Size Of Your Instagram Audience That Counts

Some of the largest brands in the U.S. are struggling to get the same kind of Instagram audience numbers they see on Facebook or Twitter. Corona (as in the beer), for example, surpasses 8 million Likes on Facebook, whereas its Instagram...

Weekend Warrior: 3 Facebook Tips

Internet professionals should certainly spend most of their weekends hanging out with family and friends, relaxing and re-energizing themselves for the workweek ahead, but most Web pros can't help but to spend their downtime reading...

Poker Winnings & Tech Disrupt Flower Industry

With no stock images on their site, higher sales for local florists and plenty of e-marketing to boot, BloomNation is taking a gamble on its tech-supported floral marketplace. A company that started with poker winnings, has picked...

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