Posts tagged wm-sociallmedia RSS

Bigger Commerce Opportunities for Facebook Shop

It seems that with each passing day, there isn't anything that can't be done without leaving Facebook. Whether it is to read articles in full or collaborate with coworkers , it's becoming apparent that Facebook doesn't...

Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World

:: By Luis Sanz, Olapic :: Instagram recently announced that, to improve the visibility of posts, it will be following in the footsteps of Facebook and Twitter, discarding its chronological feed and ordering users’ posts algorithmically...

Baller On a Budget: Social Media Costs

A large majority of brands - small and large - are utilizing social media to market their businesses (of course) but many are still in the dark about their return on investment (ROI) from the various networks as well as how to properly...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

Social CRM in Compliance-Driven Industries

:: By Anwar Shaikh, Sage Software Solution :: Beyond check-ins and selfies, social media platforms have proved to be valuable partners for businesses all around the world looking to improve customer engagement. Amidst the downpour...

Facebook Rolls Out 5 New Reactions Around the World

:: By Matt Hensler, H.I.M. :: The day is finally here – express yourself! Now, Facebook users can share their emotions (at least six of them) with Reactions. For years, people have wanted the opportunity to share more than a...

How to Host a Twitter Chat

While Twitter has its share of issues from a business standpoint (e.g. lack of focus and low engagement), the network provides compelling ways to unite like-minded people. The most popular way to join in on a conversation is with hashtags...

Simplifying the Content Experience

Content is (and always has been) an essential element in an enterprise's pursuit of Web success. While marketers indicate that creating more engaging content is a top priority for 2016, it is difficult to keep pace with demand...

Why an Effective Client Portal Might Be What Your Website Needs

:: By Larry Alton, @LarryAlton3 :: Does your company’s website incorporate a client portal? A portal isn’t necessarily appropriate for all businesses, but if you specialize in finance or another industry that handles sensitive...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

How to Prevent the Hacking of your Instagram Account

:: By Norman Nielson, Instamacro :: There is no doubt that business owners associated with industries like fashion, food or fitness utilize social media platforms like Instagram for promoting their brands. However, not every Instagram...

Retailers Should Rethink Promotional Content to Maximize Social Engagement

:: By Andrew Caravella, Sprout Social :: Retail brands have always been hard-hitters when it comes to social media. The industry’s often visual and lifestyle-based content lends itself well to opportunities for social engagement...

Web Masters: Data & Customer Choice [A Q&A with Vennli]

Across disciplines, the demand to make data-driven decisions is heating up. This is especially true in content marketing, where brands must identify trends and reader response or risk wasting resources (time and money). Vennli , a...

Excel in Instagram Marketing with 8 Do’s and Don’ts

:: Grant Munro, FlashStock Technology :: With more than 400 million monthly active users, Instagram is the top mobile touchpoint and key platform for discovery. With the recent global launch of Instagram ads, the platform spells nothing...

How to Miss Out on Tons of Social Media Referrals (Or Not)

:: By Bruce Jones, Design & Promote :: Social media should be a part of your overall marketing plan. The social channel can send a torrent of targeted, engaged traffic to your site. It can give your brand more exposure to new audiences...

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