Posts tagged wm-socialmedia&pageindex=1 RSS

Welcome the #Yelfie & More From Yelp

Yelp continues to roll out some rather interesting and somewhat innovative features. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The platform introduced three new features that will let users check-in with a photo...

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Social Media Customer Service Needs Attention

Recently released data from social media management platform Sprout Social indicates that that the average retailer will receive 3,140 social messages this holiday season – 30 percent more than last year. SUBSCRIBE to Website...

Create Content That Converts With These Seven Tips

:: By Joe Griffin, ClearVoice :: Content that’s well-researched, engaging, and actionable remains the bedrock of an effective inbound marketing campaign. In fact, 89 percent of organizations use content marketing, according to...

Social Media and the Path to Purchase

Does social media really influence consumers on their path to purchase? A new study out from Crowdtap suggests that it does, particularly around the holidays. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Crowdtap's...

Managing a High-Volume Customer Conversation Social Ecosystem

Social marketing software provider Spredfast announced a new solution that gives brands the ability to manage high-volume social conversations with customers. Spredfast's Social Customer Care solution focuses on real-time social...

Remove Twitter Targeting in Sprout Social

Integrations between two platforms are great when they work properly but when one company updates a feature, the other is often forced to as well - sometimes with or without end-users knowing right away. Brands managing their social...

9 Questions to Ask Social Media Candidates

:: By Alex Weinbaum, MioDatos :: You had an epiphany: It’s time to hire a social media marketing (SMM) expert and enhance your company's digital presence. Before you let go of the wheel and hand over the key to another company...

Consumers Prefer Email Over Social For Brand Communication

When it comes to how consumers want to be contacted by brands, a majority it appears, actually prefer email. Customer experience platform Bluecore has released a new report ("How Millennials Actually Want Brands to Engage with...

Social Login: Privacy & Personalization in Focus

Consumers are concerned (and rightfully so) about how brands are using - and in some cases sharing - their online activity. Customer identify and access management (CIAM) provider Janrain published the results of its new "Consumer...

Tips for Marketing Your E-Commerce Biz

:: By Derek Miller, CopyPress :: The e-commerce economy is thriving. Every day more and more online businesses are launched, with competition only getting more difficult. While starting an e-commerce store is easy, to really dominate...

6 Ways to Source Compelling Content for Your Blog and Social Pages

:: By Disha Dinesh, Godot Media :: The glaringly absent element in most brands' content is consistency of appearance, tone and delivery of value. Unless your brand is consistent, your audience won't map those characteristics...

The Rise of the VR Influencer

The concept of "influencer" marketing has been around for well over a decade but there is a shocking lack of solutions to manage such initiatives, and even more so, tap into some of the more innovative technology offerings...

Are Your Most Valuable Customers on Facebook?

Mobile application platform Shopgate has introduced new Facebook tools that will provide merchants a greater opportunity to understand their most valuable consumers in order to drive retention, engagement and conversion. This integration...

Increasing Overall Social Efficiency

Social media analytics platform LiftMetrix announced a new enrichment tool that will bring greater segmentation capabilities and insights into social analytics, performance and ROI. SUBSCRIBE to Website Magazine & Accelerate 'Net...

Unknown Truths About Ratings and Reviews

Theresa O’Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing decisions for just about everything – from hotels and books to movies and apparel. Ratings and reviews drive more conversions...

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