Posts tagged wm-socialmedia&pageindex=10 RSS

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

Pinterest Engagement Increases by 50%

Pinterest has had a big year. Not only did the emerging social network launch Rich Pins and introduce ads , but it also saw engagement increase by 50 percent year-over-year (YoY) according to a recent AddThis study. The sharing platform’s...

Monitor Mentions with Buffer Partnership

Social media management platform Buffer has announced a new partnership that makes it easy for users to monitor and publish brand mentions. The partnership is with media monitoring company Mention, and it allows brands to monitor mentions...

Compete Introduces Social Insights

In order to get the most out of your social media marketing efforts, it is important to know which networks provide your brand with the best return on investment (ROI). Luckily, a new offering from Compete.com does just that. The Web...

Donations Come to Facebook

It’s the season of giving, and Facebook has just given nonprofits a new way to collect donations. Facebook launched a “Donate” button, which will appear next to posts in the news feed that are shared by participating...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

19 Happy Holiday Hashtags

The holiday season is a time to spread good cheer, and one of the best places for brands to show their spirit is on social networks. In fact, many brands have been leveraging hashtags to amplify their posts and gain extra visibility...

Live Streaming Arrives at YouTube

Verified YouTube channels are now able to live stream videos to the world, thanks to a new update from Google. The streaming feature will be rolled out over the next few weeks. In addition, users can launch a Google+ Hangout on Air...

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

Instagram Gets Direct with Its Users

Instagram’s newest update is letting users get a little more “direct” with their followers. The update, dubbed Instagram Direct, essentially allows users to share images or videos with a smaller, private groups of...

Buffer is Open for Business

Buffer is officially open for business, as the company has introduced a new product to help enterprises better manage their social initiatives. The product, dubbed Buffer for Business , features the same Buffer user interface along...

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Revenue from Pinterest Tripled on Cyber Monday

Is Pinterest the most valuable social network in e-commerce? Not only did a recent Piqora study find that pins generate 78 cents in sales on average, but new data from the social marketing and analytics platform shows that Pinterest...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

The More Hashtags the Merrier?

Brands are typically told not to overuse the hashtag, but a new study from Piqora suggests this feature is actually being underutilized on Instagram. The data shows that nearly 30 percent of posts by brands on Instagram have no hashtags...

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