Posts tagged wm-socialmedia&pageindex=2 RSS

Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

Marketers Rethink Social, Look Beyond the Buy Cycle

Ninety-three percent of B2B marketers report they leverage social media as a marketing channel in their business but many still struggle to align it with demand generation (which means a smaller portion of the total marketing budget...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and create marketing reports...

Instagram Stories are a Temporary Win for Brands on the Network

If there's one truth about social media, it's that younger generations tend to flock to the networks older generations have yet to discover. This is certainly one of the appeals of Snapchat at the moment, so is Instagram's...

Landing Page Testing: The Headline Edition

I must have written 10,000 posts and articles at Website Magazine and one thing always manages to catch my attention as something that can make or break the success of an article - the headline. Headlines are just part of how consumers...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight seconds , down from 12 in 2013 (that’s shorter than a goldfish's ). Now that consumer attention is at an all-time low, competition...

Movers & Shakers: Sprinklr in Focus

Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation). Currently operating in over 150 countries...

Buyable Pins Hit the Web

E-commerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to the Web but they are finally here. Pinterest actually introduced Buyable Pins on mobile last year and even integrated them...

Choosing the Best Marketing Images

There's no denying the impact that visual content has on marketing campaigns, from a company's blog and social media posts to their display and print advertising. While including images and graphics in marketing material is...

Celebrating Company Milestones on Social Media

Congrats, your business has reached 500,000 Facebook fans or just celebrated its first (or 50th) year in business! Now what? Social media offers the perfect platform to share these milestones and others with those who have indicated...

Access Cloud Content from Hootsuite

Social media management platform Hootsuite announced integrations with Dropbox, OneDrive (Microsoft) Box, Google Drive and other sources into its publishing platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Is There a Future for Social Selling?

Not a week goes by without Web workers, particularly those in the social media space, hearing about some statistic which gives them hope that one day actively selling their goods and services on Facebook, Twitter, and Pinterest will...

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