Posts tagged wm-socialmedia&pageindex=3 RSS

Master List of Enterprise Social Platforms

Perhaps the most basic necessity of business, yet one of the most important, is communication. For businesses to be successful there has to be an effective chain of communication between employees at the very top all the way down to...

Bringing the Human Element Back to Customer Service

Social networks have become an excellent way for companies to communicate with their consumers. However, to take full advantage of the opportunities that social networks provide companies with, they need to be able to quickly manage...

Amazon Rolls Out Another Twitter Integration with #AmazonWishList

The enormous popularity of social media provides companies with an excellent platform to attract and engage with consumers at any time. With more and more integrations popping up for companies to sell their products on popular social...

Insights into the Value of Social Followers

AddThis is shedding light on the value of social media followers, unveiling data that suggests social followers are more likely to engage with a brand’s website and convert than a typical website visitor. The AddThis research...

How to Succeed in Real-Time Marketing in B2B

:: By Anton Ruin, Epom :: Online marketing activities in the B2C and B2B sectors are rather different because of both the clients’ personas and the customer journey specifics. These differences inevitably have an impact on how...

6 Social Media Cover Photos that Rock

With the right cover photo design, brands have the ability to make a statement on social networks like Facebook, Twitter and Google+. While some brands choose to use this customizable profile space to show off their top products, others...

Marketers Planning to Increase Social Investments for the Holidays

The 2014 holiday shopping season is already forecasted to surpass last year’s earnings, and new data shows that brands are planning on increasing their investment in social media as a way to drive sales. In fact, data from marketing...

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

5 Tips to Improve Email Engagement Rates

Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next...

Know The Value of Social Interaction with Adobe, Bitly

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate Bitly's link data, security and functionality for some time, but the two companies have finally made their relationship status...

5 Quick Tips for Increasing Visibility on Pinterest

Pinterest is among the ’Net’s most valuable social networks, with a recent study from Piqora finding that e-commerce revenue from Pinterest referral traffic grew an average of 67 percent from January to June 2014. To maximize...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Social Commerce Evolves with Twitter's Buy Now Button

Social-minded e-commerce merchants have been waiting for this day. Twitter just announced that it is officially testing a "Buy Now" button which will enable users to purchase from select merchants and musical artists directly...

Pinterest Tab Comes to Chrome

Of all the second-tier social networks, many believe that Pinterest is the one with the most potential. The company is positioned at the intersection of art and commerce, and it is slowly finding way to become more intertwined with...

Keep Track of Instagram Hashtags with Picdeck

There's a lot more to the world of social media than Facebook. For example, there is also Facebook-owned Instagram! The online/mobile photo and video sharing service is wildly popular among a certain subset of the digital population...

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