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It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...
Social media marketing platform ViralHeat has launched Smart Stream, a unified, Web-based social management, monitoring and analytics application built exclusively for brands. Smart Stream enables marketers to use one platform to manage...
The best way for online retailers to learn how they can improve their business is by receiving feedback from customers. Luckily, the Twitterverse if full of digital shoppers who love to speak their mind. In fact, conducting a simple...
While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...
Merchants that actively maintain a Pinterest profile have the potential to gain a lot of traffic from the visually driven social network. However, just like any other social network, merchants must monitor the analytics of the content...
Social networks can sometimes feel like a jungle, so Twitter decided to add a vine to the mix (not literally, of course). Vine is Twitter’s new mobile service that allows users to capture and share short, six seconds or less...
In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...
When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build...
Monitoring customer conversations from multiple sources is a challenge for businesses of any size. But with SDL Social Intelligence's August 2012 update to SM2, a business intelligence product, small and mid-sized businesses (SMBs...
There are many uncertainties regarding the impact that social media has on conversions for e-commerce merchants, however, a new study from Ecwid reveals that purchases resulting from Facebook referral links grew significantly during...
The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search. The tool essentially allows people to discover information based on data that Facebook has collected...
By Richard Pasewark, CEO, Visible Technologies This past year the social media and marketing world saw many evolutionary changes including the IPO of Facebook, market consolidation and increased adoption of social media sites like...
Brands can now see how their Facebook Page ranks with local fans thanks to the new Local Page Ranks tool from Socialbakers. The social media analytics provider released the tool to help companies discover where the majority of their...
As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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