Posts tagged wm-socialmedia&pageindex=6 RSS

Gigya vs. Janrain in the Customer Identity Management Wars

When it comes to managing customer identities, two companies are standing out among the rest - Gigya and Janrain. Website Magazine has covered both companies in some detail, but the battle for dominance is accelerating. Gigya announced...

Is The Auto Industry Owning Social Media?

While many companies have turned to social media to help drive engagement with their consumers, it’s clear that some are more successful in their efforts than others. Engagement Labs , creator of eValue , an independent global...

ShopSocially Delivers a Profitable 2014

ShopSocially merchants likely had a good 2014, as new data from the company reveals that its platform delivered a 14X return on investment (ROI) on average to its clients last year. According to the data, ShopSocially saw a 15.44 percent...

Popular Retailers Failing at Social Media

With consumers seemingly entranced by social media , companies are turning to the channel to engage with their consumers at every turn possible. Engagement Labs , a data-based communications company, has released its “ Retail...

Looking for More Organic Traffic in 2015?

:: Travis Bliffen, Stellar SEO :: For a long time people focused on optimizing only their website and doing so to rank in Google. There is absolutely nothing wrong with this, but if you haven’t learned by now, diversification...

The Performance of Promoted Pins In Focus

Pinterest has released some interesting data on the performance of its Promoted Pins project. The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not...

YouTube Rolls Out New GIF Creator

It’s no secret , video helps brands to inspire consumer engagement. One of the most popular types of video on the Internet comes in the form of short snippets called “GIFs” that last just a few seconds. While there...

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Top Social News of 2014

The social Web seems to get larger with every passing year. Because of this, many brands are stretching their resources to maintain a presence on all of the Web's most popular social networks – from the power players like...

Etsy Customers Can Shop In-stream with Shoppost

Just a few weeks after launching on the Amazon Webstore, Shoppost is bringing its click-to-buy merchandising technology in-stream to Etsy. With Shoppost, Etsy retailers can merchandise and sell their products in-stream on Facebook...

Content Marketing and Deeper Analytics

Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives - and the surge will likely start with offerings focusing on analytics. Scribble Technologies Inc., makers of ScribbleLive, recently...

2014’s Top Social Sharing Trends

AddThis is shedding light on 2014’s top social sharing trends. The content engagement tools provider conducted a year-end analysis , which reveals insights into the growth of the Web’s most popular social networks, global...

How Does Your Facebook Strategy Compare to that of the Top Brands?

As brands place more and more importance on utilizing social media , they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured , a social analytics platform, has released...

How Valuable is Facebook's Audience Network?

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Instagram Adds Five New Filters

Instagram has added new filters to its photo-sharing social network for the first time since December 2012. According to the social network , a lot has happened in the last two years, including new photography trends and smartphone...

Social Commerce for Etsy Merchants

It is now easier for Etsy merchants to market their products on social networks like Facebook and Twitter. This is because e-commerce company Zantler has made its social commerce platform Shoppost available to Etsy merchants. With...

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