Posts tagged wm-socialmedia&pageindex=9 RSS

Social Proof in Social Ads

Online retailers would be wise not to ignore the impact of social proof. Social proof is essentially a “psychological phenomenon" where people assume that what others are doing is the correct behavior in a given situation...

Facebook Celebrates #FriendsDay (You Should Too)

As pointed out in Website Magazine’s "Big List of Social Media Holidays" infographic , every day is a holiday on the Internet. February 4th, for example, has been named “Friends Day” by the world’s...

INFOGRAPHIC: Big List of Social Media Holidays

Every day is a holiday - just check Twitter for proof. For example, at the time of this writing one "holiday," #NationalBobbleheadDay has been trending for several hours. Although this one in particular may not be useful...

Conversation Ads & 10 More Social Updates to Start 2016

We are only one month into 2016, but that doesn’t mean that the social Web has been quiet. Rather, social networks from Twitter and Facebook to WhatsApp and YouTube have been making updates to improve their platforms for their...

Facebook Adjusts the News Feed Algorithm (Again)

Facebook is looking to improve the News Feed by asking its members to give feedback on the content they see when they visit the social network. Through its Feed Quality Panel initiative, Facebook is asking over a thousand people to...

Facebook Expands its Live Video Functionality

Facebook started testing the ability for people to share live video on its platform at the end of 2015. Now the social network is expanding this functionality to all U.S. iPhone users, with plans to roll it out to the rest of the world...

YouTube Unveils Donation Cards

YouTube is helping creators raise money for their favorite causes with a new feature called donation cards. To leverage the feature, creators simply need to add a donation card from within the YouTube video manager and pick a U.S....

Google Shows Promise in Social Login

Facebook's virtual stranglehold on social login seems to be loosening. Customer identity management provider Gigya released its Landscape of Customer Identity report for Q4 2015 and found that while Facebook credential accounted...

The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

FourSquare Fosters Trip Planning

The success of social media platforms demands that users connect and share with regularity - the more activity, the more chances they will have to display advertising to support their enterprise initiatives. Struggling check-in company...

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

Facebook Looks to Win with Sports Stadium

Facebook is tackling the sports world, as the social network unveiled a new dedicated place on its platform to enable users to experience sports in real-time with their friends around the world. The new feature, dubbed Facebook Sports...

WhatsApp Kills Paid Subscriptions

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog post this week, stating that the subscription approach hasn’t worked well. As a result, the company is removing fees...

Facebook Messenger Hits a Big Milestone

Facebook Messenger has hit a milestone, reaching 800 million users each month according to a recent announcement from VP of Messaging Products David Marcus. 2015 was a big year for the platform, as Messenger became faster, gained video...

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