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Measure Twice, Cut Once - A/B Testing Tools to Improve Conversions

By Damion Wasylow, University of Florida Launching a website is inherently risky. Countless hours go into finessing each element, but that investment of time and energy is fruitless if the website doesn’t perform. Just as user...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

Behavior Scoring and the Imminent Purchase

Do you know which of your prospects are most likely to convert in the coming days or weeks? Most don't, but that's starting to change. Infer, a provider of predictive applications, recently released a new behavior scoring solution...

Imminent Profitability with White Label Email Solution from Campaigner

Email marketing service Campaigner has introduced a white-label program that will enable its agency, reseller and franchise partners to offer email services and increase their own profitability. The new Campaigner white label platform...

Make Your Minutes Count: A List of Top Time Management Tools

The Internet never sleeps, which means nearly every ’Net professional can relate to a seemingly endless to-do list. The biggest challenge for ’Net professionals, however, is that it is very easy to get distracted when working...

Build.com Partners with SiteSpect to Construct Complex Tests

When Build.com started hitting the point of diminishing return with its old testing solution, the home improvement retailer knew it was time to start taking new testing platforms for a virtual spin. After conducting thorough research...

SDL Goes On the "Campaigns" Trail

From email and e-commerce to search and social, customers (or potential customers) are dropping hints all over the Web regarding whether they are thinking about buying, have bought or will never buy again. In most organizations, the...

Sports Fans Connect Via Calendar

Calendar marketing software ECAL is helping professional and amateur sports team connect with their fans via personal digital calendars and is also shedding light on the digital habits of sports fans. The ECAL platform , which is leveraged...

Eliminate Fraudulent Ad Impressions

Security is one of the most daunting challenges for businesses today. Maxifier , a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory...

Zendesk Unveils Live Chat for Large Teams

Zendesk has unveiled a new live chat solution designed specifically for large teams. The solution, dubbed Zopim Premium , is built for organizations with larger teams that manage live chat and a growing volume of real-time customer...

Why Visitor Engagement Matters and What You Can Do To Increase It

Any Web designer worth his or her digital salt can create a beautifully designed site that clearly conveys professionalism. If it doesn’t engage a brand's visitors, however, the website wastes everyone's time (the client's...

Use Screen Captures to Improve the Employees Knowledge Base

As one of the most popular and beloved forms of media on the Web, many companies are turning to video to not only increase their consumer engagement but also their employees' knowledge base. MediaPlatform , an enterprise video...

Bronto & Demandware Make a Connection

E-commerce professionals are faced with countless decisions when it comes to the technology they choose to support their online initiatives. From which e-commerce platform on which to sell their products to which services will help...

Bizfi Connect SMBs to Capital

As the U.S. economy improves, it is not uncommon for businesses to look for the capital to expand. To support these businesses, Merchant Cash and Capital (MCC) created a connected online marketplace called Bizfi to help SMBs compare...

Absolut Bets on the Cloud

Just like any other brand, liquor companies need an engaging online presence to connect with their fans and increase the visibility of their products. For the Absolut Company , this meant leveraging e-commerce solutions provider EPiServer’s...

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