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Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at...
New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...
E-commerce merchants have the greatest incentive among Web workers to optimize their sites and individual pages for the highest performance possible, because usability directly impacts their business’s bottom line. Read 10 Ways...
Internet retailers are finally now able to celebrate the holiday shopping season, but the savviest are already positioning themselves for success in 2013. Here are a few key market trends, challenges and opportunities to be aware of...
More mobile phones are making their way into brick and mortar stores to aid consumers in making decisions during their shopping experiences. In fact, according to Empathica ’s Consumer Insights Panel survey, at least half of...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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