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The only thing that is constant in life is change, and this concept is all too familiar within the digital world. In fact, keeping up with new technology on the ’Net is a full-time job, which can make it very difficult for any...
The biggest Internet news this week was unquestionably Yahoo’s massive purchase of the popular microblogging website/platform known as Tumblr. Once considered nothing more than a haven for angsty teenagers and aficionados of...
A new report from marketing and website optimization solutions provider Monetate is shedding some light on recent social commerce trends, the growing importance of mobile devices and the opportunity retailers have with U.S. military...
As a regular Sprout Social user, I was pleased as I can be about yesterday’s release of the new Google+ Pages API integration, which gives Sprout’s 10,000 customers the ability to manage Google+ pages. Finally! “Today’s...
:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world with experts promising to pull rabbits out of hats for first-page search engine results. But as search engine providers continuously update their ranking...
:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...
:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign...
News broke over the weekend that Yahoo! would acquire blogging platform Tumblr for approximately $1.1 billion. Many in the business and technology industry believe the acquisition is a smart one for Yahoo! (but it has its detractors...
Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...
For all intents and purposes, design is the most important part of a website when it comes to getting users to convert, and what matters more than that, right? Unfortunately, even on the most thoughtfully designed websites, there can...
Companies looking for increased conversions in 2013 should focus on mobile, particularly in relation to optimized landing pages, email marketing, and the mastery of short- and long-form content....
Landing pages are an important part of the digital marketing mix. The better optimized they are for conversion, the greater profits your enterprise will have in the long run. Website Magazine has covered the practice of landing page...
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
There seems to be at least one thing that Democrats and Republicans agree on: all merchants should collect sales tax, regardless if they sell through a traditional brick-and-mortar store or exclusively online. In fact, the e-commerce...
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