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Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...
For all intents and purposes, design is the most important part of a website when it comes to getting users to convert, and what matters more than that, right? Unfortunately, even on the most thoughtfully designed websites, there can...
Companies looking for increased conversions in 2013 should focus on mobile, particularly in relation to optimized landing pages, email marketing, and the mastery of short- and long-form content....
Landing pages are an important part of the digital marketing mix. The better optimized they are for conversion, the greater profits your enterprise will have in the long run. Website Magazine has covered the practice of landing page...
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
There seems to be at least one thing that Democrats and Republicans agree on: all merchants should collect sales tax, regardless if they sell through a traditional brick-and-mortar store or exclusively online. In fact, the e-commerce...
When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...
:: By DJ Miller :: Stagnant websites simply can't keep up in the continually evolving online world. Those that update often and experiment bravely with an eye to gorgeous, yet functional design are sure to grab visitors' attention...
:: By Kim Ann King, Chief Marketing Officer, SiteSpect :: If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...
The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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