Posts tagged wmfeature&pageindex=10 RSS

Programmatic Drives Low Quality Impressions

Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools, but is there a benefit? SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new report (PDF) out from Integral Ad Science suggests...

11 SEO Mistakes for Newbs to Avoid

:: By Travis Bliffen, Stellar SEO :: When your first website goes live or your take the reins for your company’s website, you are entering uncharted territory. Luckily for you, countless people have been in your shoes before...

Best Practices for Capturing Reviews from Gift Givers

:: By Matt Parsons, PowerReviews :: When it comes to making a well-informed and confident purchase decision, consumers look to ratings and reviews as the most authentic voice about a product. In fact, almost all (95 percent of shoppers...

Go Local: How Adding Local Flavor to Your Website Improves SEO

:: By Pete Peranzo, Imaginovation :: SEO makes it possible for search engines to provide relevant information. It is also how businesses are able to attract prospects to their websites organically. For local businesses, it’s...

The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data

:: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners...

100+ Clickable Calls-to-Action

Calls-to-action (CTA) are a necessity across marketing channels, but getting the "right" one is a combination of creativity, relevancy and testing. Providing the best CTA (with word, color and even punctuation choice) and...

7 Digital Tools Bloggers Should Try Right Now

:: By Jane Hurst, @janehurst26 :: These days, everyone is a blogger but not everyone knows how to drive traffic to their blog, generate ideas effectively and monetize their content. Those who are struggling, may not be using the right...

F8 Roundup & 13 More Social Updates – April 2016 Social Snapshot

Facebook dominated the headlines in April, in part because of the social network’s annual F8 Developer Conference that took part in the first half of the month. F8 has come to be known for its big announcements, which this year...

Link Building 2016 – 4 Tried and True Techniques

:: By Travis Bliffen, Stellar SEO :: Link building is all but the black sheep of the SEO world, Google themselves even stating link building is not viewed favorably. That being said, without link building, how are people going to find...

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Using Mobile Loyalty to Woo Millennials

:: By Danielle Brown, Points :: In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor force. As marketers seek to engage the purchasing power of this expanding consumer segment, loyalty...

How to Improve your E-Commerce Conversion Rate: Optimize Your Homepage for Product Discovery

:: By Peter Messmer, AddShoppers :: A retailer’s homepage is one of the most important pages on their site, and for this reason it has to shine. No one reaches for the white crayon in the box because it’s pretty much useless...

3 Bloggers Who Actually Generate Revenue From Blogging

:: By Andrew Wise, Wise Startup Blog :: Despite its reputation as a moneyless business, blogging is quickly becoming an easy way to turn a profit for writers all over the Web. Believe it or not, one in four bloggers keep their blogs...

Where Should You Start with Web Personalization?

:: By Corbin Murakami, Liferay :: Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and relevant...

Is the Homepage Dead? 3 Reasons Not to Ignore It.

:: By Tom Wilde, Cxense :: The homepage was once a valued, integral website asset – the gateway to a company’s brand and a driver of customer engagement. It was so important, there used to be employees whose sole job was...

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