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To keep an e-commerce store running at peak-performance, merchants need to pay attention not only to analytics, but also to customer feedback. While analytics are a good starting point for figuring out which site elements need to be...
Today's e-commerce platforms are much more than just a simple "shopping cart" - they've evolved into all-in-one platforms for retail enterpries to manage not just the customer shopping experience, but also the experience...
It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...
Security is one of the most important factors that a webmaster or developer has to take into consideration when designing a website – especially one that handles sensitive user data and/or requires users to register before they...
By Robert Patrick Gone are the days where you just had to build a website to work in multiple browsers. Now, you also need to support a wide variety of screen sizes, from smartphones to televisions and tablets. Enter responsive HTML...
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...
Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...
By Ken Burke, Founder and Executive Chairman, MarketLive The numbers don’t lie. Tablets are taking over e-commerce. The latest indicators of the tablet phenomenon surfaced over the 2012 holiday kick-off weekend. Data captured...
Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement...
Content marketing is top-of-mind with digital media strategists. As a rather nascent tactic, however, one which lacks standards much less a formal approach, it can be difficult to know actually how to create, distribute and analyze...
By Mike DiMarco, Director of Media for FiddleFly , Inc. Sometimes, a good idea on paper can blossom into a great idea in practice. Other times however, a seemingly great idea on paper can quickly turn into a wastebasket full of unexpected...
While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...
Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...
It’s difficult to overstate the importance of title elements when it comes to search engine optimization (SEO). The title of your website or Web page as it appears on a search engine results page (SERP) is an important factor...
Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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