Posts tagged wmfeature&pageindex=11 RSS

The Benefits and Drawbacks Of Header Bidding For Publishers

:: By Maciej Zawadzinski, Clearcode :: Even if you have just a basic understanding of online display, you’ve probably familiar with real-time bidding - the auction-like process that occurs in an ad exchange for the buying and...

A Budding E-Commerce Company's Guide to Voice Presence

:: By Tad Nikolich, Voxox :: It’s becoming increasingly common for customer experience to be a key imperative for small business owners and c-suite executives alike. That’s in part because it can have a significant impact...

Does Your Loyalty Program Center on Customers?

:: By Nancy Berg, Kobie Marketing :: A well-designed loyalty program that provides value to the customer will drive results. In today's world, it’s no surprise then that digital marketers are prioritizing loyalty programs...

How Web Developers & Marketers Can Leverage the Pokémon Go Craze

:: By Margie Kupfer, 3Cinteractive :: In the few short weeks since its launch, Pokémon Go, an augmented reality (AR) location-based smartphone game, has taken the nation by storm. Streets, parks and backyards are flooded with...

8 Simple Rules for Web Design

:: By Simon Slade, SaleHoo :: There are some basic standards of Web design that every website owner should know. The proper design elements will ensure visitors enjoy your site and return. There are also some basic organization tips...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

Pokemon Go at Work: Is It Putting You and Your Company’s IT Security At Risk?

:: By Harold Aguirre :: Gotta Catch Em All! That’s the slogan for Pokemon Go; now the biggest mobile game in U.S. history . Whether it’s a fad or here to stay, Pokemon has the entire world GO-ing absolutely crazy. If you...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight seconds , down from 12 in 2013 (that’s shorter than a goldfish's ). Now that consumer attention is at an all-time low, competition...

How to Build an Authoritative Website through Quality Content

:: By Larry Alton, @LarryAlton3 :: A company’s website generally serves to drive sales and/or strengthen brand awareness and reputation. In the latter case, the best way to grow your brand via your website is to build authority...

'Net Identity & Social-SEO

To understand social media's "possible" role in a company's visibility on the search engines, it's important to think of an online presence in an all-encompassing, comprehensive way - where everything that is...

How Tra-Digital Advertising is the Future of All Marketing

:: By Joe Whyte, Colling Media :: The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing...

4-Step DIY Guide to SEO

:: By Mike Canarelli, Web Talent Marketing :: I have a secret that no one in digital marketing wants to tell you: Seach engine optimization (SEO) is actually free. If you are willing to invest some time into educating yourself and...

10 Local Search Marketing Do's and Don’ts That Can Save Your Business

:: By Miriam Ellis, Moz :: With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are...

Standardizing Your Content Should Be Standard Practice

:: Converting to XML ensures your content is ready for publication on the Web and elsewhere :: By Mark Gross, Data Conversion Laboratory, Inc. There are over 1 billion websites on the Internet today, each of which has content. New...

Celebrating Company Milestones on Social Media

Congrats, your business has reached 500,000 Facebook fans or just celebrated its first (or 50th) year in business! Now what? Social media offers the perfect platform to share these milestones and others with those who have indicated...

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