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One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...
Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...
Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Salesforce is one of the biggest cloud computing service providers on the Web, offering everything from customer relationship management (CRM) to help desk software for businesses of all shapes and sizes. And now, through an exclusive...
Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...
By Timothy J. Toohey, Partner at Snell & Wilmer, LLP It is a safe prediction for 2013 that public awareness of websites’ data privacy issues will continue to increase. In the last few years, popular websites, including Google...
The Web landscape is filled with hundreds of great brands, each of which has become successful over time for their own unique reasons. However, despite their success, it seems that the majority of the Web’s biggest and most recognizable...
The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search. The tool essentially allows people to discover information based on data that Facebook has collected...
For SEOs, pretty pictures can do far more than just appeal to their sensitive sides; they can also help move up in the search rankings and drive traffic to their websites if they know what they’re doing. It’s important...
Does your advertising campaign need some housekeeping? Take a page from Hilton Hotels & Resorts newest promotion, the Any Weekend, Anywhere Sale. You may have heard Hilton’s radio spots promoting its campaign. Similar to...
Retailers on the ’Net face many challenges – from staying on trend with emerging technologies to providing a consistently user-friendly environment for customers. But while there are numerous best practices and tactics...
One hiring priority that has quickly emerged over the past year is that of the data analyst. According to a recently released Dice.com Hiring Survey , those familiar with analytics are the fourth largest talent pool (within the tech...
By Joe Griffin, Co-founder and CEO at iAcquire We all compare SEO to paid search in one facet or another. Many try to force SEO into an ad model. By looking at keyword search volume, existing rankings and click-through rate assumptions...
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