Posts tagged wmfeature&pageindex=11 RSS

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Bing-Pinterest SEO?

It’s been a couple months since Bing announced “Image collections” - essentially allowing users searching for images on Bing to see related Pinterest boards alongside regular search results. Unfortunately, we're...

The Complex Psychology and Economics of Gifting

Online gifting technology provider Smartgift has released a report (PDF) that sheds light on how online retailers can use behavioral science to boost revenue. A few of Smartgift's recommended best practices, along with a nice supported...

Cybercrime Threatens the Holidays

Online purchases increase during the holiday season. Unfortunately, so does cybercrime. In fact, a new report reveals that the ThreatMetrix Global Trust Intelligence Network screened one in four U.S. e-commerce transactions on Black...

10 Apps to Make You a Better CEO

:: By Aby League :: In-between attending meetings, overseeing financial decisions, and planning your company’s next move, you still have a lot on your plate as CEO. Fortunately, technological innovations paved way for somewhat...

Unlocking the Power of Single-Theme Landing Experiences

:: By Eileen Burick, Burick Communication Design :: In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and...

Getting Started with the Adobe Business Catalyst Platform

By Linda Greenwald, Marketing Technology, Inc. The Adobe Business Catalyst website platform provides an opportunity for small- and medium-sized businesses to have a self-manageable website with integrated business solution tools under...

Is Content Marketing on Your Holiday Wish List?

By Eric McGehearty, Globe Runner SEO What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content...

12 Most Important Google Webmaster Help Videos from 2013

Google’s Matt Cutts produces numerous videos each year, educating webmasters on what the search engine considers best practice when it comes to search engine optimization. As Website Magazine winds down its coverage of 2013 and...

3 Ways Merchants Can Encourage Sharing

A 2013 Nielsen study reveals that family and friend referrals are the most persuasive driver of influence when making purchasing decisions for 77 percent of consumers. Unfortunately, word-of-mouth marketing isn’t as reliable...

Who's Driving Shopping Traffic for 'Net Retailers?

Data from RichRelevance's latest Shopping Insights study , which examined nearly 700 million shopping sessions, reveals the degree to which social channels are impacting e-commerce today and how they are comparing against one another...

Loyalty Equals Discounts, Free Products for Consumers

Loyalty programs aren't exactly new, but consumers still seem to love the marketing-focused programs that reward members with purchase incentives. And new research from Nielsen confirms it, with 84 percent indicating they were...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Cyber Monday Survival Guide

The busiest shopping weekend of the year has finally arrived, which means that Internet retailers don’t have much time until their websites are flooded with Cyber Monday traffic. Although preparations for this digital holiday...

How Much is a Pin Worth?

The economic value of a Pin is growing, which means that retailers who have neglected building their presence on Pinterest are undoubtedly missing out on revenue. In fact, a new report from social marketing and analytics platform Piquora...

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