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The Great Ruse; Social Media & Customer Service

A new survey from M2Talk reveals the channels consumers are actually using for customer service - and it's not social media. Social media has been touted as a cure for nearly every digital ill, from low conversion rates to poor...

8 Tips for Better SEO in 2015

:: By Travis Bliffen, Stellar SEO :: As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup...

From Privacy to Penalties: Is Google giving users what they asked for? (Part I)

:: By Ben Oren, Dynamic Search :: Google is the Internet’s undisputed number one destination. It is the hub where most Internet usage begins, and many users couldn’t imagine navigating the vast information highway without...

Drop Social Sharing, Pick Up Conversions

There's about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages. A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer...

How to Put the Customer First in Retail

:: By Kristen Gramigna, BluePay :: Making customers the top priority in your retail strategy can hone a business model that encourages consistent demand, at comparatively low acquisition costs. In fact, a study conducted by Bain &...

The Rise of Yahoo in E-Commerce, Mobile & Search

:: By Ryan Clutter, 1SEO.com :: As 2014 has come to a close, we’re beginning to look forward to the year ahead. Yahoo has seen dramatic changes in its approach as a search engine mogul, and could be in store for a record-setting...

Email Marketing 101; Digital Revenue & Simpler Send

Email is an immensely powerful channel for any marketing team. This “tried-and-true” digital method has continuously provided returns and it is only expected to continue to do so. In fact, email marketing has a 40 times...

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Best Business Resources for Mastering Website Speed

:: Sharon Bell, CDNetworks :: Website performance has become a necessity for businesses of all sizes. Whether they serve website content to a local or global user base, one thing remains constant: website visitors will not hesitate...

Top 5 Things You Can Do to Boost Website User Experience in 2015

:: By John Cole, Ezoic :: As mentioned last month on this site , there are five heavyweight items in the SEO Battle. Unsurprisingly, the number one item on the list, was user experience. Google's Head of Search Spam, Matt Cutts...

What's Trending on Instagram? Brands Want to Know.

Instagram has quickly become one of the primary social channels but brands continue to struggle with maximizing their participation on the network. That may change in the (very near) future as solutions emerge which help marketers...

4 Website E-Commerce Testing Strategies for the Holiday crush

:: By Archie Roboostoff, MicroFocus :: The holiday season is over, which is both good news and bad news for leading online retailers. While the period between Thanksgiving and Christmas generates a healthy portion of annual online...

Create a Custom Email Template to Boost Your Email Marketing

:; By Kim Robbins, AWeber :: Savvy marketers need not to be convinced about the value of email marketing, and one of the best ways to boost email marketing this New Year is by enhancing the look and feel of outbound messages. To be...

Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash

:: By John Siebert, Tranquil Blue :: When it comes to marketing and generating sales, getting visitors to your site is only half the battle. The other half is to make sure these leads complete the sales process and turn into paying...

Is Google Authorship Making a Comeback?

:: By Travis Bliffen, Stellar SEO :: As many of you know, Google Authorship was launched by Google to give credit to individuals who were influential contributors within a certain niche. Even those who didn’t do a lot of writing...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

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