Posts tagged wmfeature&pageindex=14 RSS

6 Cover Photos That Are Better Than Yours

A brand’s Facebook cover photo is like a free billboard. If a company can get current and prospective customers to “drive by,” its cover photo can tell passersby a lot about its products, services and culture. Getting...

Google + Optimization and Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: Many Internet professionals, me included, aren't Google Plus's biggest fans and if it had failed, many of us wouldn't have lost a bit of sleep over it. The fact of the matter is, however...

4 Must-See Navigation Menus

There have been a variety of unusual and interesting approaches to navigation in the past (which may be appealing to the most daring e-commerce merchants), but the best navigation on the Web welcomes users with the idea, “my...

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Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Essential Marketing Skills Every Person Should Know

:: By Ilan Nass, Fueled :: Still think marketing has to be sleazy? It doesn't have to be. Let’s face it. Without properly marketing yourself and your business, it will guarantee to flop. You would be surprised at how much...

The Science of CRO – The Case for Testing

:: By Milad Oskouie, Infinite Conversions :: A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues entitled “Do Display Ads Influence Search: Attribution and Influence in...

A Look at the Modern Product Page

Despite the convenience of online shopping, consumers still see many advantages to shopping in traditional brick-and-mortar stores. Luckily, technology is providing online retailers with ways to make the virtual shopping experience...

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China’s Web Outage: Defense against the Risk of Third-Party Services

By Heiko Specht, Compuware APM Center of Excellence On Tuesday, January 21, one of the biggest outages in history—if not the world’s largest outage—happened to the Internet in China. Essentially, the Internet went...

Barnacle SEO: The Next Hot Trend in SEO?

Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing...

Google+ Showing View Counts

Google is making it possible for Google+ users to see the total number of views that their content and profile generated. The number of views reported on a Google+ page includes the number of times your content has been seen by followers...

3 Real-World Tips for E-Commerce Bloggers

Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand...

Pros and Cons of Flat Design

:: By Lori Wagoner, Ink Colour :: All those who believe that beauty lies in the simplicity of things probably knew that simple things need not necessarily be dull, ordinary or average. If you look at a user interface (UI) with a flat...

5 Beta Checklist Must Haves

:: By Danielle Vitogiannes, Celtic Chicago :: There’s nothing more deflating to a digital development team than launching a website and finding a typo, broken image or a 404 error. Project managers scratch their heads thinking...

6 Tips for a Bulletproof Responsive Website

:: By Tiny Yeung, Growth Spark :: Understanding the importance of responsive Web design (RWD) is to realize that the Web “canvas” is not static. It’s not like a printed book or magazine where you know how much space...

Track Social Media Like a Boss

It’s time to ditch raw fan counts and follower numbers; but don’t worry — you won’t miss them. More reliable indicators of social media performance exist and they can be used to drive future marketing strategy...

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