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Finding the Optimal Email Frequency

Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a "right" answer when it...

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10 Ways to Snag a Top Software Engineer

By Matt Mickiewicz, Cofounder/CEO of Hired The demand for tech talent has reached a fever pitch. Companies are battling it out to win the best and the brightest - and the demand shows no signs of stopping. In fact, according to Glassdoor...

Google's Panda Update Spells Trouble for Some PR Wire Services

Google's Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention...

The Social Strategies of a Top Brand

Social media presents businesses with terrific and measurable acquisition and retention opportunities, but when organic reach plummets and engagement stays on the networks (rather than brands’ websites), something has to give...

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Font Watch: Adobe's New Source Serif

Adobe recently released its third open-source typeface last month and typography nerds are pretty excited. The new Source Serif font was designed as the serif counterpart to Adobe's popular Source Sans family. Source Serif has...

Understanding the Beast that is Social Media

Social media is like a wild animal. You can never be positive what it’s going to do or how it’s going to treat you. Today, marketers must do their best to understand and tame this beast. If used correctly, social media...

SEO - Page Ranking Without Links?

Those responsible for SEO know just how important inbound links are, but what happens when content doesn't acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the...

Apple Will Include DuckDuckGo in Safari

Apple made several rather significant announcements this week at its Apple Worldwide Developers Conference (WWDC), but none more important to Internet professionals and search marketers than that DuckDuckGo, a search engine that doesn't...

How to Make Money Online with SEO-Driven Affiliate Marketing

:: By Travis Bliffen, Stellar SEO :: Everyone loves the thought of building a website and enjoying residual income for years to come without lifting a finger after the initial work is done. Unfortunately, this does not happen for many...

From 'Where to Buy?' to 'Buy Online!'

Retail pricing intelligence provider Channel IQ has announced that its newest product, "Buy Online" will be released early this summer. The solution is an integration of online retailer product availability within the shopping...

3 Perfect Product Pages

Product pages are worthy comrades in the battle for conversions. When done well, they do their part in convincing consumers to follow calls-to-action like, “add to cart” or “checkout now.” The alternative is...

The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

Massive E-Commerce Growth in India

:: By Uzra Mohiuddin, Techmagnate :: The e-commerce environment in India offers lucrative opportunities for brands willing (and ready) to get involved. In fact, in a race to be the world’s largest economies, India jumped from...

Contract-to-Hire: Is it Right for You?

By: James Vallone, Jobspring Partners Companies and professionals have three routes available when hiring: contract, contract-to-hire and permanent. Contract is when an individual is engaged to work for an agreed amount of time with...

RWD Rocks. But Only If You Get It Right

:: By Ezequiel Ortuno, EZQ Consulting :: We simply can’t keep our hands off the Internet. Whether at home, work or outside; the Internet follows us wherever we go. With more than 60 percent of all mobile users in the U.S. now...

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