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The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...
And how big businesses learned from them. Sandwiched between Black Friday and Cyber Monday is Small Business Saturday , a day dedicated to supporting small businesses nationwide, and the brainchild of American Express . Aside from...
More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...
Brands or agencies looking for an inexpensive and social-media savvy way to deliver its message and sell products worldwide – without having to build an entire solution or license, install and operate third-party software –...
With more than 640 stores across 47 states and an online presence to match, Finish Line is not only one of the largest mall-based specialty retailers in the United States, but also one of the most aggressive in terms of its omnichannel...
By Rick Faulk & Seamas Egan, Campaigner Leads are the fuel to your sales pipeline. You put considerable effort into developing inbound marketing activities so that your sales teams have a continuous flow of opportunity. Success...
The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
Detroit-based Are You a Human , which designs small, compact games to verify human interaction on web sites (a modern day CAPTCHA if you will), recently introduced new customization options for PlayThru, its game-based authentication...
An effective blogging strategy can help merchants increase their site traffic significantly, and as we inch closer to the busiest shopping season of the year, most merchants live by the mantra, “the more traffic the better.”...
Brick and mortar retailers are increasingly the subject of "showrooming", the instance when consumers use their mobile phones inside the store to compare prices with other, competing retailers. A new research study from Edgell...
Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) on the ‘Net today. Digital advertising has evolved (and dramatically) over the past few years however and there’s...
By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall...
One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology. For example, outerwear...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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