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Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email; and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

Talking Points: 7 Ways to Convince Your Boss to Invest Into SEO

:: By Travis Bliffen, Stellar SEO :: Have you ever had a great idea but just couldn’t find a way to get your boss to see your point of view and sign off on your idea? Chances are you have found yourself in that situation a time...

Bold SEO Predictions: Are You Ready For Rank Brain?

:: By Marcus Howling, IllMarketing Solutions :: At the end of every year it is best to reflect on all of the Google updates. After all, it is not possible to make a bold prediction without knowing the history. The first confirmed 2015...

4 Surefire Ways to Improve Web Usability

:: By Matt Hensler, H.I.M. :: Nothing is more frustrating to an online consumer than not being able to complete his or her goals on a company's website - everything from accessing information quickly to completing a sale with ease...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

4 Top Sales Trends for 2016

:: By Sharmin Kent, TinderBox :: From the rise of customer relationship management (CRM) solutions in the early 21st century to the recent proliferation of software focused on sales productivity, sales has become the core of enterprise...

Flip the Script: Individualizing Experiences in 2016

:: By Cory Munchbach, BlueConic :: The need to master personalization – or individualization – has drastically risen recently, driven by increased consumer expectations and a greater proximity to finding easy solutions...

2016: The Year of the Personal Services Economy

:: By Jon Zimmerman, Front Desk :: The outlook for small and medium-sized businesses in 2016 is bright—especially for those providing personal services. Nearly 5 million SMBs specialize in selling services, and consumers are...

Judging a Link's True SEO Value

:: By Travis Bliffen, Stellar SEO :: Many times it is those seeking to push the limits and game Google’s algorithm that give us a glimpse into how links can truly be evaluated and how much ranking power each link yields. Those...

Making a Name for Yourself Online: Auctions, Cybersquatters & Carving Out Your Internet Domain

:: By Kathy Brahm, DreamHost :: The fact is, neither the inventors of the Internet nor Al Gore could have seen any of this coming. The Domain Name System of the Internet was not designed for a world where not just every commercial...

Remember This When Targeting Gen Z This Holiday Season

:: By Samara Anderson, redpepper :: The stockings are hung, the tree is lit and the wish lists are long. The holiday season is upon us...and with it comes a frenzy of frazzled shoppers looking to find that perfect last minute gift...

Get Shoppers to Recover Their Carts

There are two sides, positives and negatives, to shopping cart abandonment. On one hand, it can signal friction in the checkout process (e.g. lengthy forms, slow load times, high shipping costs, login issues, etc.) but on the other...

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5 Digital Marketing Trends and Predictions 2016

By JoAnna Dettmann and Kaysha Kalkofen, tSunela According to Gartner’s 2015 CMO report, marketing budgets in 2016 are set to increase, on average, to 11 percent of total company revenue. What’s more, the report shows that...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

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