Posts tagged wmfeature&pageindex=17 RSS

How to Growth Hack

:: By Edward Lakatis, Zapporoo :: You have a great concept for a product or service, but you don’t have the money to get your product to market. What do you do to bridge the gap until your product is selling and your company...

In-Ad Surveys Enable Google to See Why Users Mute Ads

On the heels of its 2013 Bad Ads report , Google indicated that it will soon be introducing in-ad surveys that will be shown to users who elect to "mute" a display ad from the Google network. By using the data to learn why...

FYI: The ABC of CRO for B2B

Joe Doveton, GlobalMaxer “Not the right time”- just one of the objections I have heard from business-to-business (B2B) digital marketers when introducing them to the topic of conversion rate optimization. CRO, it is believed...

Experts Speak: 2014 Social Predictions

Social media has been on a roll, and the majority of marketers will increase their social media budgets this year. The challenge in planning for a year ahead in social, however, is that the channel is rarely, if ever, predictable....

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Google Hummingbird, A Caffeine-Fueled, Long-Tail Search System

Sylvia Nankivell, Traffic Acquisition Manager, Affiliate Window The title of this article will have either caused you utter despair or a great deal of intrigue. For those of you that sit with the former, read on and you will slowly...

First Google, Now Bing? Encrypted Search Plague Spreads

SEOs probably don't have much hair left to pull out, but if they did, that's exactly what they would probably do with an important discovery over the weekend. Apparently, Bing is now enabling searchers to conduct queries over...

SEO Challenges for Retailers

There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in. Many retailers fall into one of those categories when it comes to how...

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Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Gartner Predicts App Monetization Will Get Tougher, Less Lucrative

It's not a good time to launch a mobile app as Gartner is predicting that by 2018, less than 0.01 percent of consumer mobile applications will be considered a financial success by their developers. The research outfit is also forecasting...

Know the Cloud’s Table Stakes Before Going All-In

:: By Matte Scheinker, Hightail :: In business, as in poker, table stakes are the value you bring that allows you to play the game. They are the features and experiences that services must offer customers to even be considered relevant...

10 Apps for Better Content Marketing

Content marketing can take on many forms, but at the end of the virtual day, creating copy or images that understand an audience’s wants and needs and then publishing it in the most targeted way possible, is what impacts a brand’s...

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5 Things to do NOW to Protect Trademarks with New Domain Names (gTLDs)

By Jamie Nafziger, Dorsey & Whitney LLP In 2011, the Lamborghini Aventador was clocked at accelerating from zero to 60 in 2.9 seconds. Also in 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) launched its new...

How to Pick In-Content Links

How do you pick the keywords that you use as in-content links? The answer is inevitably a hodgepodge of guesswork, memory and words that you think will boost SEO. Every content creator, however, should have a steadfast process for...

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What SEOs Need to Know in 2014

:: By Manas Kumar, www.1seoin.com :: The search engine optimization world is evolving continuously, and those responsible for improving their company's position in the search engine result pages (SERPs) must change with it. The...

How Web Merchants Can Win Back Inactive Customers

:: By Alon Men, Remarkety :: Repeat sales are extremely important for any business. Although most retailers focus their marketing efforts on getting new customers, the cost of acquiring a new customer is 6-7 times greater than getting...

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