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One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology. For example, outerwear...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post...
The challenges to those enterprises in the political news publishing vertical are unique – particularly on the technical side. Website Magazine asked a few questions of Ryan Mannion, the CTO of Politico on his own responsibilities...
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization...
The 2012 shopping season is expected to be of an epic nature. Where there are profits to be made however, there will likely always be misuse in the form of trademark and brand infringement (or outright abuse) for Internet retailers...
The evolution of digital marketing agencies and the overall online marketing sector is a conversation that demands attention. The world of digital marketing is moving so fast that we should expect to see an increasing number of B2B...
One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources...
Your average Web user is looking for richer and more engaging interactions within their digital experience. That is challenging on both creative and technical levels but there are solutions emerging which make quick work of this more...
With less than 50 days remaining in 2012's online shopping season, Internet retailers will need to dig deep into their virtual bag of tricks to make a positive impact on sales. While you could increase your advertising budget,...
How do you ask your customers to “check-in” or use a geo-social app when they can’t walk into your building? It can be a challenge for any business or brand without a store or physical location to create location...
With the busiest season of the year right around the corner, internal communication will be crucial to making sure that all employees are on the same page. Leveraging email as a communication tool can be effective, but it can also...
Social media impacts nearly every facet of the digital experience – from the methods used for customer acquisition, to how response is measured (social analytics), and of course, in design. Consumers’ expectations are obviously...
Why not pursue some recognition for all that hard work you’ve put in on your advertising campaigns? You know you deserve it! The Web Marketing Association has announced its initial call for entries to the 11th annual Internet...
One month ends, another begins. But don't move in to November without remembering where you've been. There were some popular posts and important trends covered in the past 31 days, so before you don that terrific Halloween...
The Brand Revamp Process
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E-Commerce Social Traffic Declines, Tablet...
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