Posts tagged wmfeature&pageindex=17 RSS

Increase Traffic: 8 Conversion Optimization Tools to Know

:: By Jane Hurst, @janehurst26 :: As a business owner, one has one ultimate goal: to make money. In order to do that, they need to have customers. It is so important to use all of the tools at one’s disposal to bring more traffic...

Better Browsing: 10 Chrome Extensions to Explore

There are many available browsers to use to surf the 'Net - with Google Chrome being one of the most popular. One of the top reasons that Web users rely on Google Chrome to navigate the online world is its vast array of extensions...

5 Retailers Competing with #AmazonPrime

Amazon Prime grew 35 percent in 2015, reaching 54 million U.S. members according to data from Consumer Intelligence Research Partners. These members aren’t only taking advantage of free shipping however; they are also spending...

How Reviews from Verified Buyers Impact Sales

:: By Matt Parsons, PowerReviews :: There’s no denying that ratings and reviews have become an essential part of the path to purchase and the authenticity of those reviews is of the utmost importance. Along with Northwestern...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

Like Them or Not: 7 Web Design Trends Here to Stay

:: By Larry Alton, @LarryAlton3 :: As always, the world of Web design is moving quickly, and as always, it’s in your best interest to stay ahead of the curve. An increase in mobile technology usage, the emergence of VR systems...

Baller On a Budget: Social Media Costs

A large majority of brands - small and large - are utilizing social media to market their businesses (of course) but many are still in the dark about their return on investment (ROI) from the various networks as well as how to properly...

6 Basic Instagram Best Practices

Instagram is making a big update to its news feed that will make the social network a whole lot more like its parent company, Facebook. The update impacts the display of content within a user’s news feed, as Instagram will begin...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

14 Reasons Consumers Don't Convert

There are many reasons why a website visitor may not convert – from unclear copy and poor navigation to low-quality product images and a lack of details. Since the list of reasons is long, it is important for website owners to...

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Is .io the TLD Your Startup Needs?

:: By Pete Peranzo, Imaginovation :: Some call it a fad, some say it fulfils a need, but the .io domain extension keeps gaining popularity among startups here in the U.S. .io is the Internet country-code top-level domain (ccTLD) for...

Generation Z: Making an Organizational Shift In an Already Competitive Talent Market

:: By Amber Hyatt, SilkRoad :: Sixty million strong, Generation Z (born after 1995) is a demographic that is growing rapidly . Soon enough, they’ll be leaving their dorm rooms and entering the workforce in droves. As the labor...

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

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