Posts tagged wmfeature&pageindex=19 RSS

Flip the Script: Individualizing Experiences in 2016

:: By Cory Munchbach, BlueConic :: The need to master personalization – or individualization – has drastically risen recently, driven by increased consumer expectations and a greater proximity to finding easy solutions...

2016: The Year of the Personal Services Economy

:: By Jon Zimmerman, Front Desk :: The outlook for small and medium-sized businesses in 2016 is bright—especially for those providing personal services. Nearly 5 million SMBs specialize in selling services, and consumers are...

Judging a Link's True SEO Value

:: By Travis Bliffen, Stellar SEO :: Many times it is those seeking to push the limits and game Google’s algorithm that give us a glimpse into how links can truly be evaluated and how much ranking power each link yields. Those...

Making a Name for Yourself Online: Auctions, Cybersquatters & Carving Out Your Internet Domain

:: By Kathy Brahm, DreamHost :: The fact is, neither the inventors of the Internet nor Al Gore could have seen any of this coming. The Domain Name System of the Internet was not designed for a world where not just every commercial...

Remember This When Targeting Gen Z This Holiday Season

:: By Samara Anderson, redpepper :: The stockings are hung, the tree is lit and the wish lists are long. The holiday season is upon us...and with it comes a frenzy of frazzled shoppers looking to find that perfect last minute gift...

Get Shoppers to Recover Their Carts

There are two sides, positives and negatives, to shopping cart abandonment. On one hand, it can signal friction in the checkout process (e.g. lengthy forms, slow load times, high shipping costs, login issues, etc.) but on the other...

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5 Digital Marketing Trends and Predictions 2016

By JoAnna Dettmann and Kaysha Kalkofen, tSunela According to Gartner’s 2015 CMO report, marketing budgets in 2016 are set to increase, on average, to 11 percent of total company revenue. What’s more, the report shows that...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

The 3 C's of Social Media for CEOs

This was the year that chief executive officers found their social footing. Weber Shandwick came to this conclusion after tracking the rates of CEO online and social media presence since 2010. Now, a whopping 80 percent of CEOs from...

Social Participation: A Focused Starter Guide for the Digital Age

The one digital marketing practice that has not changed in the nearly 20 years of the commercial Web is that of "social participation" - the process of engaging in online communities ( which, of course, can be defined in...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

5 Link Building Lies You’ll Hear in 2016

:: By Travis Bliffen, Stellar SEO :: As 2015 draws to a close I can all but hear content marketers dreaming up the click bait headlines that will run amuck in 2016. Rolling over to a new year is a trigger point for “this or that...

Must-Have Chrome Extensions for Content Marketers

:: By Apurva Jog, Godot Media :: Content marketers probably wish for an extra pair of hands to help get their work done during the day. From creating content to curating content and then promoting it – a content marketer's...

8 Questions to Ask Before Hitting Send

:: By Eric Krattenstein, Mailify :: Year after year, email marketing continues to be one of the most cost-effective marketing channels for small and medium businesses. As marketers start to embrace the full potential of the medium...

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