Posts tagged wmfeature&pageindex=19 RSS

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a marketing campaign, you are looking at potentially hundreds of working hours. In addition to this, you have the direct costs of development...

Measuring SEO Success in 2016

:: By Travis Bliffen, Stellar SEO :: The mission of the average SEO professional has changed significantly over the past several years. What started as mysterious wizardry and elusive technical tricks has evolved into marketing and...

The Fundamentals of SEO: Naming Conventions and URL Structure Today

In the digital practice of search engine optimization , few things have remained as consistently important as that of page-naming conventions and URL structures. Not only does the inclusion of keyword and keyword phrases provide information...

Last Minute Customer Referral Marketing Tactics for Internet Retail Websites

Right about now, the savviest retailers have their performance advertising campaigns running at full tilt. They have long invested the effort and resources required to optimize their product landing pages for organic/natural search...

Pros & Cons of Providing Support via Live Chat

:: By Gemma Baker, Click4Assistance :: An average customer has come to expect instant support. It is vital that organizations can perform, especially when running an international or 24-hour business, as restricting the times their...

Cyber Risk and Credit-Worthiness

Moody's Investors Service recently indicated that it considers cyber risks as a factor in credit-worthiness. Negative cyber-events including disruption of service or data theft that could affect an enterprises ability to pay back...

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Your Cheat Sheet to Web Success in 2015

This year has been an exciting one for Web professionals. We've seen big acquisitions, drastic changes to buyer habits and new businesses disrupting entire industries. Website Magazine has captured the news, emerging best practices...

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API Monitoring: Not One and Done

:: By David O’Neill, APImetrics :: APIs, or application programming interfaces, are the keys that allow applications to cross-talk and work together, and are what make today’s Internet of Things (IoT) world go ’round...

Beyond the Blog: 6 Types of Visual Content

When it comes to content marketing, most brands think about blogging. Although blogging is an essential part of a content marketing strategy, there are many other content formats that brands can throw into the mix. Visual content,...

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

Yoast vs. All in One SEO: What’s Better for Your WordPress Site?

:: By Travis Bliffen, Stellar SEO :: For a new WordPress owner, SEO can be intimidating and confusing. One wrong move and your site could land deep into uncharted search territory (aka page two), never to be seen by a potential customer...

Google Adds Video Campaign Support for AdWords App (Android)

Google introduced two new features to its AdWords application for AdWords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

52 Content Marketing Tips for SEO

Businesses create content for a variety of reasons - one of which is for search engine optimization. To provide a comprehensive list of content marketing tips for SEO, Website Magazine called upon 52 Web professionals to share their...

Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters

:: By Rick Abell, Exponential :: Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands’ bottom lines. While the famed industry impact estimate of $6 billion is likely overstated to...

Tips for Selling Internationally in the New Year

:: By Richard Stevenson, ePages Inc. :: Thinking about strategy for 2016, it will be the ambition of many American SMBs to begin selling cross-border, to locations such as Canada, South America and Europe. Consumers often go to international...

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