Posts tagged wmfeature&pageindex=2 RSS

Creating an Employee-Advocacy Program for Social Media

Even though social media as a marketing practice is constantly changing, those responsible for day-to-day planning and posting may be a little bored - relying on the same tactics to get content out for followers to see. If this sounds...

DFSA and the Not-So-Subtle Hint that PPC is Changing

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over...

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

6 Ways to Get Slammed By Google

:: By Travis Bliffen, Stellar SEO :: One of the keys to success online is to establish an effective SEO strategy, one that services a niche and attracts people to your site. This makes Google an incredibly important piece of the puzzle...

Why a SMAC Strategy (Social, Mobile, Analytics and Cloud) Is a Necessity

By Arindam Ray Chaudhuri, AgreeYa Solutions Social, mobile, analytics and cloud technology is everywhere these days. Collectively referred to as SMAC, these forces individually have the ability to make great change in businesses, but...

Is Your Order Management Focus Leaving Customers Out in the Cold?

:: Enterprise Order Management is On Every Retailer’s Wish List This Year – and It’s Being Put to the Test as Retailers Head into the Holiday Shopping Season :: By Shane Desrochers, Aptos To meet today’s omnichannel...

Why Augmented Reality is Set to Become an Enterprise Mainstay

:: By Krish Kupathil, Mobiliya :: While the earliest roots of augmented reality (AR) may be traced to consumer-centric domains like retail, advertising, media and entertainment, its future lies in the core enterprise sector. For the...

Website Content Mistakes that Could Lead to Google Penalties

:: Learn how to avoid common website content mistakes that can lead to Google penalties and serious traffic loss. :: By Dan Kern, Founder of Kern Media The past five years, website owners have seen an onslaught of both announced and...

What to Do When Your Domain Name Gets Ripped Off

:: By Rizza Laplana, Get Devs :: There are countless budding companies worldwide that became victims of a vicious digital marketing “strategy.” Some individuals, groups and even established companies would blatantly copy...

Are Your Customers Committing Fraud?

:: By Chitra Singh, Radial :: Managing e-commerce fraud is extremely challenging, leaving many merchants stuck between elevated exposures and disrupting valuable customer experiences. Going at it alone means merchants must invest heavily...

App Store Optimization: The Best Chance to Be the Next Mobile Hit

:: By Fabien-Pierre Nicolas, App Annie :: As cost paid per user stands well over $3 per user, app marketers and publishers are seeking ways to attract new audiences. The first place to look is right in the beginning ﹘ within the app...

Dynamic Duo: Using Both Organic & Paid Search

:: By Travis Bliffen, Stellar SEO :: Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving...

How to Lose an Online Shopper (In 10 Ways)

There's little evidence against this holiday season being one of the best for e-commerce but many indicators to support a record-setting year. During the busy shopping months (November-December) of 2015, desktop retail sales increased...

QUICK HIT: Browser-Based Push Notifications In Focus

Regular Web users will likely have noticed an increase in browser-based push notifications over the past few years (at least if they are paying close attention to the changing digital experience). What are these messages (see below...

Why Digital PR Means More to CMOs Today

:: By Kate Lobel, Power Digital Marketing :: Many things have changed in the public relations (PR) industry in recent years. In fact, PR today looks drastically different than it did just a few short years ago. It really hasn’t...

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