Posts tagged wmfeature&pageindex=2 RSS

Why Social Media is the Secret to Advancing Predictive Marketing

:: By Lux Narayan, Unmetric :: In the 2002 film Minority Report , a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

5 Digital Trends Impacting the Travel Industry

By Paige O’Neill, CMO of SDL Looking back a decade, the travel landscape has evolved beyond recognition. For global travel companies hoping to stand out from the crowd and really capture consumers’ attention, they must...

#WordPressWednesday: 13 Social Plugins

It’s time for another round of WordPress Wednesday, and this time Website Magazine is highlighting some of the coolest social plugins available. Whether you are in need of a plugin to verify your site’s presence on Pinterest...

Optimizing Your Images for Better SEO

:: By Travis Bliffen, Stellar SEO :: Blog post content and websites as a whole can be greatly enriched through the use of the images. Apart from making a site look more appealing, images are also a useful place to illustrate a point...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

What Retailers Need to Know about “Purchases on Google”

Google has had one topic top of mind in 2015 – mobile. Not only did the tech juggernaut recently release it “mobilegeddon” update, which makes mobile-friendliness a more significant part of how Google delivers mobile...

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4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for slowing down or settling. If your website isn’t constantly evolving to include new technology and satisfy changing demands, you’re...

Gain An (Almost) Unfair Advantage With Abandoned "Experience" Emails

Even among the premier Internet retailers, the average checkout abandonment rate is staggering. A recently released study of Q1 2015 from SaleCycle actually found an abandonment rate of 75.6 percent across all sectors (see an infographic...

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The Tech Tools Your Small Business Needs To Succeed

:: By Lulu Chang, Squarespace :: The perfect toolkit for the small business owner is no longer comprised of business cards, office supplies and fax machines. Instead, with the rise of e-commerce and digital entrepreneurial ventures...

Creative Principles for Increasing Customer Response in Any Channel

By Dave Braun, SVP of Merkle The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

Avoiding the Dilemmas of App Development

By Russ Somers, sonarDesign Marketers tasked with creating apps often find themselves facing unpleasant choices. Dilemmas are the norm in app development. The iOS versus Android choice is only one example. iOS wins in many areas -...

Increasing Brand Awareness on Facebook

As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook's most recent News Feed algorithm update makes content shared by users' friends...

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5 Tips to Convert Mobile App Installs into Revenue-Producing Users

By Dennis Mink, VP Marketing at Liftoff Mobile marketers spend a lot of time and money trying to get people to install and use their apps. However, a vast majority of app installs do not convert into high-value users. In fact, most...

How to Optimize for Amazon Search

:: By Travis Bliffen, Stellar SEO :: Most of us think of Google or YouTube when we decide we want to rank a product being sold online. Even though both are a great source for online traffic and sales, there is another great piece of...

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