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3 Alternative Payment Options Worth a Gamble

Every detail of the checkout page has an impact on consumers’ purchasing decisions. As such, merchants must always stay up-to-date on the latest technology and trends that affect conversions, including alternative payment solutions...

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Getting Back to Work with Product Feeds

To make an affiliate marketing initiative profitable, advertisers need to step outside traditional formats and channels and put product feeds to work. Feeds are simply data files (typically in an XML format and developed by an advertiser...

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Lesser-Known Retailers Offering Great Online Experiences for Shoppers

:: By Michael Georgiou, Imaginovation :: It’s common to talk about the top players in any field, while lesser-known players are usually ignored. The truth is there are many things one can learn from the not-so-popular names in...

10 Tips To Ace a Startup Job Fair

:: By Jason Edelman, Fueled :: Startup companies are known for their relaxed atmosphere and passionate work ethic, so it’s no surprise they have become a hot commodity in the job placement arena. In trend with the recent interest...

How to Use the 4 Buyer Modalities to Improve Landing Page Targeting

:: By Elena Terenteva, SEMrush :: Have you ever wondered why companies create those super long landing pages even though you never even read half of it? Or why they included elements on them that only make you raise your eyebrows?...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

End Slow Load Times with Snow IO, Image Optimization for Responsive Sites

Responsive design has quickly become a popular website coding technique because it helps sites deliver the best possible presentation across devices - from smartphones to desktops. It is ideal for content-centric, publishing-oriented...

SERP Research: Where Users Click (and Look)

Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which...

5 SEO Superstars to Follow on Twitter

There’s no denying that social media and search engine optimization are in a relationship – even if they aren’t Facebook official. Social-SEO has given many ‘Net professionals even more reason to take to their...

SEO in 30 Minutes a Day – Creating Content

:: By Travis Bliffen, Stellar SEO :: Those of you who joined us last week learned how to find keywords in under 30 minutes . Today we are going to look at how you can quickly turn those keywords into content. Below is a step-by-step...

Improve Images to Improve Conversions

Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently...

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How to Talk to Your B2B Customer

:: By Larry Alton :: Addressing a B2B customer takes an entirely different strategy than B2C. Just like a teacher would speak differently to a colleague than a student, the same is true in B2B vs. B2C. Here are a few action-based tips...

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7 Inexpensive Tools to Manage Your E-Commerce Business Better

:: By Pratik Dholakiya, E2M :: Once upon a time, there wasn’t much going on for the small businesses of the world. Today, it’s the age of the small business owner. Everything worthy of being made today – in terms...

3 Questions for Every E-Commerce Retailer

:: By Harry O’Halloran, AIM Consulting :: The shopping experience is changing fast. Not long ago, making a purchase required either a visit to a brick-and-mortar store or placing a toll-free phone call during regular business...

Web Design Trends That Impact SEO

:: By Ant Hodges, The Web Video Studio :: If you think of SEO as a separate entity in your online presence you could be making costly mistakes with your website and other marketing techniques. Every aspect of a strong online brand...

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