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5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

How Traditional Websites Could Become Obsolete By 2020

:: By Larry Alton, @LarryAlton3 :: Ever since the Internet began to take off in the late 1990s, business owners have been clamoring to establish their companies in an online form. The straightforward interface of traditional websites...

4 Tips for Creating an App Icon That Stands Out

:: By Chirag Leuva, Yudiz Solutions :: Although it's said we shouldn't judge a book by its cover, that's exactly what we do - glancing over unattractive or otherwise unappealing covers, opting for more engaging options...

POV: Why You Should Start Working in Drupal 8 Today

By Michael E. Meyers, Acquia.com If your websites are sitting comfortably on Drupal 7, you may not be considering a migration to Drupal 8 or adopting Drupal 8 for your next project. Drupal 7 is mature, stable and well-supported framework;...

Are You Making Any of These Social Media Mistakes?

:: By John Wieber, WebMoves :: Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as...

Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

23 Mistakes That Kill Search Traffic and Conversions

:: By Travis Bliffen, Stellar SEO :: SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business. While in the past SEO could be as simple as stuffing a few keywords into a website, search...

Modern Billing Systems: 5 Signs Your System Isn’t Ready for Prime Time

:: By Bob Harden, The Harden Group :: We live in a period of disruption. New mega trends – cloud, mobile, big data – have changed the way consumers purchase products and services, with customers demanding anytime, anywhere...

3 Tools to Personalize Products

Custom things always seem to be better, whether it’s a pair of one-of-a-kind shoes or a made-to-order car with tailored specifications. In fact, a recent U.K. study from Deloitte LLP reveals that 71 percent of consumers say they...

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A Quick Guide to Outsourcing Digital Projects

By Michelle M. Wicmandy, Collective Change Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

5 WordPress Mistakes to Avoid

By Kelly Meeneghan Peters, 1&1 Powering over 24 percent of the Internet, it’s no wonder why WordPress is the content management system (CMS) powerhouse it is today. Consumers and Web professionals alike are relying on the...

Sorry Millennials; You're Not That Different

This may come as somewhat of a surprise to millennials, but the group is not that much different than other age groups when it comes to how advertising influences their purchasing decisions. Performance marketing company Adroit Digital...

Create an Email Highlight Reel

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent...

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