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When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...
:: By DJ Miller :: Stagnant websites simply can't keep up in the continually evolving online world. Those that update often and experiment bravely with an eye to gorgeous, yet functional design are sure to grab visitors' attention...
:: By Kim Ann King, Chief Marketing Officer, SiteSpect :: If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...
The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...
Abandonment occurs when website visitors leave before their order is completed. But there's a difference between "checkout abandonment" and "cart abandonment" and as an e-commerce merchant you need to know the...
Simple navigation, clear communication, comprehensive product information and easier checkout are among the new and improved features and functionality of DickiesStore.co.uk, which go lives May 7. As the exclusive provider of Dickies...
:: By Tom Cottrill, Fathom Digital Marketing Have you tried to view your site on your smartphone? What does the design look like on a 4 x 2.5 inch screen? What kind of interaction can you offer with your visitor? When it comes to reaching...
Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...
:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...
Whether it’s completing a project or taking an action, people will take as long as you give them to do it. This is why in business, deadlines (enforceable ones) work and why, on the Web, calls-to-action (good ones) are integral...
After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...
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