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It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes...
It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...
Content discovery platform Outbrain has launched a self-service offering for marketers looking to drive more traffic to their content assets. Outbrain's platform essentially offers a pay-per-click model for content distribution...
Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...
While content management systems and shopping cart platforms (and everything in between) have in many ways changed the roles and responsibilities of Web designers and developers, it's still important to wireframe the digital experience...
While email remains the king of online marketing, the success of a campaign can only be measured through subscriber engagement. This means that marketers need to closely monitor and analyze their consumers’ habits in order to...
Have you ever wondered why everyone seems to make such a big deal out of search engine optimization (SEO) and reaching that coveted top spot in the search engine results pages (SERPs)? Well then, new data from Compete may just enlighten...
Unless you’ve been living under the proverbial rock the past few weeks, you are likely well aware that Google’s most recent algorithm update caught quite a few Web workers (and domainers) off guard. What was interesting...
If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...
After nearly two years and eighteen updates, Google has taken the Beta label off its mod_pagespeed offering, an open-source Apache HTTP server module developed to automatically optimize web pages and their resources including images...
If you're struggling to help users maintain privacy on your site, check out the combined tag management system and visitor privacy solutions from Ensighten, which has just been awarded a patent for its consumer privacy management...
Both the best and worst thing about the Internet is the mass proliferation of services that Web professionals can (and in some cases, almost have to) use to improve the efficiency and quality of their work on a day-to-day basis. But...
eBay has released a series of design and general experience updates intended to improve user engagement and also compete with the popular daily deal site, Groupon. The changes include a site redesign, a new daily deal section and a...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
Have you heard of TypScript, yet? That’s Microsoft’s new JavaScript-like programming language that the company just released a developer preview of a few weeks ago. TypeScript is translated into good old JavaScript so that...
The Ultimate Net Promoter Score Toolbox for...
Mobile Marketers “Unsophisticated” Says Strongmail
Digital Projects for Summer Web Workers
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