Posts tagged wmfeature&pageindex=21 RSS

Pubfood and the Rise of Header Bidding for Publishers

Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving audience targeting, allowing both publishers and brands to deliver more relevant messaging to consumers. The issue online publishers...

Securing Your WordPress Blog for Rankings, Revenue & Reputation

:: By Travis Bliffen, Stellar SEO :: WordPress sites are a primary target for hackers. Those who haven’t already taken precautions against certain attacks, run a high risk of leaving vulnerabilities open to hackers. A compromised...

What is Sessionization and Why Does it Matter?

:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users behave the way they do, when online or on mobile devices, and predict future trends and errors. One of the unique tools used...

An A.I.-Powered ‘Personal’ Buy Button

Browser extension developer Shop.co has launched a personal "Buy button" for consumers. What does this mean for e-commerce merchants? Unlike the first-generation buy buttons being tested by social media sites and e-commerce...

Unlocking Revenue Through Innovation

Retailers are projecting growing sales and revenue but believe greater investment in innovation in an omnichannel strategy (including website, mobile and social media channels) will be needed to remain competitive according to the...

Web Tech Watch: Ad Replacer, Sello, Evolero & More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

The Word on WordPress: Highest Usage, Fastest Growing

There's a reason that 'Net professionals read so much about WordPress - it's simply the most popular software of its kind (and by a great deal). The content management system is now powering 25 percent of all sites on the...

Why Did Google Change its URL Structure?

Where Google goes, so should the Web. It appears that the search engine has changed the URL structure for queries conducted at Google.com. So what does that mean to Web professionals? The URL for search results has typically or traditionally...

Simple Steps to Optimize Responsive and Adaptive Design Websites

:: Michael Wilson, Webtrends :: Common goal of responsive design and adaptive design websites: Create consistent, optimized experiences for visitors on any device. Common goal of an optimization program: Create good overall visitor...

Tips & Taboos of Social Media for Biz

:: By Chirag leuva, Yudiz Solutions :: Social media sites are partly responsible for the growth of any modern business. Facebook, Twitter, LinkedIn, Google+ etc., are some examples of social media sites in use by companies. Social...

Brainstorming Content Ideas in Under 5 Minutes

:: By Travis Bliffen, Stellar SEO :: Content creation and promotion is a big part of a good SEO strategy. Every once and awhile we can all come up with great content ideas off the cuff, but what if you need to consistently create content...

Making the Most out of Email

For years, marketing experts have tried to predict when email will "die" as a viable medium, and what channel(s) will ultimately replace it. The assumption was that social media and messaging platforms would overtake email...

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Holiday Prep: Last Minute KPIs for Retailers

Every retailer has choices to make when it comes to how they approach the holiday season - from where they choose to spend their money to what they choose to spend their time on. While nobody wants to be a Scrooge, analytics data can...

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E-commerce Spend by Country

According to data from statistics firm Statista, residents of Hong Kong spend far more than any one place on earth. The average consumer spends $2,686 per year online shopping from Hong Kong. The country with the next highest spend...

5 Tips to Use Data (Big or Small) for Last-Minute Holiday Hits

:: By Dr. Anil Kaul, Absolutdata :: With the looming holiday season retailers and e-tailers alike are either focused on putting the final touches on their marketing plans or have already launched their first campaigns. For those who...

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