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Web Tech Watch: Ad Replacer, Sello, Evolero & More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

The Word on WordPress: Highest Usage, Fastest Growing

There's a reason that 'Net professionals read so much about WordPress - it's simply the most popular software of its kind (and by a great deal). The content management system is now powering 25 percent of all sites on the...

Why Did Google Change its URL Structure?

Where Google goes, so should the Web. It appears that the search engine has changed the URL structure for queries conducted at Google.com. So what does that mean to Web professionals? The URL for search results has typically or traditionally...

Simple Steps to Optimize Responsive and Adaptive Design Websites

:: Michael Wilson, Webtrends :: Common goal of responsive design and adaptive design websites: Create consistent, optimized experiences for visitors on any device. Common goal of an optimization program: Create good overall visitor...

Tips & Taboos of Social Media for Biz

:: By Chirag leuva, Yudiz Solutions :: Social media sites are partly responsible for the growth of any modern business. Facebook, Twitter, LinkedIn, Google+ etc., are some examples of social media sites in use by companies. Social...

Brainstorming Content Ideas in Under 5 Minutes

:: By Travis Bliffen, Stellar SEO :: Content creation and promotion is a big part of a good SEO strategy. Every once and awhile we can all come up with great content ideas off the cuff, but what if you need to consistently create content...

Making the Most out of Email

For years, marketing experts have tried to predict when email will "die" as a viable medium, and what channel(s) will ultimately replace it. The assumption was that social media and messaging platforms would overtake email...

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Holiday Prep: Last Minute KPIs for Retailers

Every retailer has choices to make when it comes to how they approach the holiday season - from where they choose to spend their money to what they choose to spend their time on. While nobody wants to be a Scrooge, analytics data can...

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E-commerce Spend by Country

According to data from statistics firm Statista, residents of Hong Kong spend far more than any one place on earth. The average consumer spends $2,686 per year online shopping from Hong Kong. The country with the next highest spend...

5 Tips to Use Data (Big or Small) for Last-Minute Holiday Hits

:: By Dr. Anil Kaul, Absolutdata :: With the looming holiday season retailers and e-tailers alike are either focused on putting the final touches on their marketing plans or have already launched their first campaigns. For those who...

5 Basics of Mobile-Optimized Email

Email marketers must have a mobile-first mentality if they want their campaigns to have a chance at success. After all, mobile open rates continue to outpace that of desktops, likely because consumers are rarely more than an arm’s...

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Meeting the Needs of Brand Disciples

There are brand advocates, and then there are brand disciples. Advocates regularly buy your product. They're great, and your business loves them. They aren't, however, the shout-your-brand-from-the-rooftop and buy-every-product...

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E-Commerce SEO: Quick Wins for the Holiday Season

:: By Travis Bliffen, Stellar SEO :: E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce...

10 Social Media Best Practices for Tradeshows

By Justin Schier, Livecube At today’s tradeshows and live events, I dare you to separate attendees from their smart devices, and specifically their social media accounts. I’m not talking about an addiction, or behavior...

The 2015 Holiday Campaign Checklist

It’s that time of year again when retailers are counting on conversions to make up roughly 20 percent of their annual sales. The majority of them won’t rely on their good name or their past successes to get them sales,...

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