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3 Ways Merchants Can Encourage Sharing

A 2013 Nielsen study reveals that family and friend referrals are the most persuasive driver of influence when making purchasing decisions for 77 percent of consumers. Unfortunately, word-of-mouth marketing isn’t as reliable...

Who's Driving Shopping Traffic for 'Net Retailers?

Data from RichRelevance's latest Shopping Insights study , which examined nearly 700 million shopping sessions, reveals the degree to which social channels are impacting e-commerce today and how they are comparing against one another...

Loyalty Equals Discounts, Free Products for Consumers

Loyalty programs aren't exactly new, but consumers still seem to love the marketing-focused programs that reward members with purchase incentives. And new research from Nielsen confirms it, with 84 percent indicating they were...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Cyber Monday Survival Guide

The busiest shopping weekend of the year has finally arrived, which means that Internet retailers don’t have much time until their websites are flooded with Cyber Monday traffic. Although preparations for this digital holiday...

How Much is a Pin Worth?

The economic value of a Pin is growing, which means that retailers who have neglected building their presence on Pinterest are undoubtedly missing out on revenue. In fact, a new report from social marketing and analytics platform Piquora...

How to Build Your Brand with Humor

:: By Moazzam Adnan, Atlantic.Net :: A few years ago, a ridiculous theater of life marketing experiment took place in Santa Monica. Two car dealerships, one Audi and one BMW, started a tug-of-war match of one-upmanship, through billboards...

Answering Consumer Demand – How Business Owners Can Adapt to This Season’s Top Shopping Trends

:: By Kelly Meeneghan, 1&1 Internet Inc. ( www.1and1.com ):: The business industry is constantly evolving in order to keep up with new consumer demands. With the biggest shopping season of the year quickly approaching, it is important...

SEO Beginner's Guide to Landing Pages & Minisites

:: By Jason Hulott, SpeedieConsulting :: Companies who market themselves online need to make sure they maximize every dollar they spend attracting traffic. Sending every piece of traffic to your site's homepage is a recipe for...

Omnichannel and the Importance of Order Management

A new report from OrderDynamics indicates that cross-channel fulfillment programs such as pickup in-store, ship-to-store and ship-from-store are being prioritized over other omnichannel tactics like "single view of the customer"...

Will Amazon's German Worker Strike Spread?

This may not be a merry holiday for Jeff Bezos and Amazon stockholders, particularly if the strike of nearly 1,000 Amazon workers spreads to the United States. This is the second strike of Amazon by the services union Ver.di this year...

Dashing Thru The (Depressing) Retail Data

For many retailers, the holiday shopping season is already in full swing. But how is 2013 stacking up to 2012? Not so good, according to ShopVisible's Influence and Impact report, Dashing Thru The Data. The e-commerce platform...

5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs. Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email initiatives. According to a new report...

Inside Look at iAcquire: Meet the New Digital Agency

Business success may not be measured in square footage, but a look at iAcquire’s ever-growing office space is a true testament to the digital agency’s growth in the last four years. Website Magazine catches up with iAcquire...

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