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5 Digital Marketing Trends and Predictions 2016

By JoAnna Dettmann and Kaysha Kalkofen, tSunela According to Gartner’s 2015 CMO report, marketing budgets in 2016 are set to increase, on average, to 11 percent of total company revenue. What’s more, the report shows that...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

The 3 C's of Social Media for CEOs

This was the year that chief executive officers found their social footing. Weber Shandwick came to this conclusion after tracking the rates of CEO online and social media presence since 2010. Now, a whopping 80 percent of CEOs from...

Social Participation: A Focused Starter Guide for the Digital Age

The one digital marketing practice that has not changed in the nearly 20 years of the commercial Web is that of "social participation" - the process of engaging in online communities ( which, of course, can be defined in...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

5 Link Building Lies You’ll Hear in 2016

:: By Travis Bliffen, Stellar SEO :: As 2015 draws to a close I can all but hear content marketers dreaming up the click bait headlines that will run amuck in 2016. Rolling over to a new year is a trigger point for “this or that...

Must-Have Chrome Extensions for Content Marketers

:: By Apurva Jog, Godot Media :: Content marketers probably wish for an extra pair of hands to help get their work done during the day. From creating content to curating content and then promoting it – a content marketer's...

8 Questions to Ask Before Hitting Send

:: By Eric Krattenstein, Mailify :: Year after year, email marketing continues to be one of the most cost-effective marketing channels for small and medium businesses. As marketers start to embrace the full potential of the medium...

The Benefits of TypeScript

:: By Burke Holland, Telerik Platform :: While many developers are already shifting to TypeScript over JavaScript, primarily for NativeScript projects, plenty of them don’t know the full consequences of their decision. While...

7 Priorities for an App's UX

:: By Larry Alton, @LarryAlton3 :: Whether you’re designing a responsive website or a mobile-specific app, one of the biggest factors for your ultimate success is going to be how well your users interact with your creation. User...

Top 5 Ways to Deliver a Great User Experience

:: By Rit Mishra, Director of Service Design at Idean :: There are more than a trillion websites and apps online, representing countless hours of effort directed toward design and implementation. What is crucial is getting the user...

Why Mobile Site Search Matters [and How to Do it Well]

:: By Matt Riley, Swiftype :: Mobile browsing is a game of speed and convenience, and building site search for the high expectations of users on the go can be an exceedingly difficult challenge. Already tough to master on desktop,...

Become a Customer Service Pro on Facebook

As the world becomes more connected, more customers are turning to social networks for their customer service needs. Often, however, these customers are left with a disappointing experience. In fact, 33 percent of customers who contact...

3 Factors that Matter in the Mobile vs. Web Apps Debate

:: By Lars Kamp, Crittercism :: For the past 10 years, a fierce battle has raged on: mobile versus Web. Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental...

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