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Link Disavow and Google Rankings

Internet marketing company Ignite Visibility released the results of a study on whether using Google’s link disavow tool could result in increased traffic and rankings. While the study was performed on only 10 websites (read...

8 Reasons for a Painfully Slow Website

Webpage load time is by far one of the most discussed topics in Web-related fields like search engine optimization and design and development. There are numerous elements that may influence a site’s speed and overall performance...

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5 Design Elements That Can Help Maximize Online Sales

:: By Evan Brandell, LightCMS :: Website design trends are constantly evolving, often leaving those responsible for ecommerce either scrambling to keep up or simply resigned to the fact that they’re running an outdated site....

5 Analytics Solutions for Tracking Social Performance

Contrary to popular belief, being a social media professional isn’t all about tweets and memes. After all, a successful social campaign shouldn’t be evaluated on followers, likes and shares. Instead, it needs to be measured...

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20 Web Personalization Tools for Merchants

Sometimes shoppers just want to go where everybody knows their names — and previous purchases, browsing habits, preferences, devices… Seventy-five percent of consumers prefer that retailers use personal information to...

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2013 Super Guide to Customer Acquisition

A lot goes into running a successful business, but at the end of the day, it all comes down to an intricate game of Cat and Mouse. Your business is trying to lure customers to your website through a variety of marketing channels (think...

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5-Point Website Redesign Checklist

:: Amy Johnson, A Small Orange :: Ready for a redesign? Maybe your website needs a complete overhaul, or perhaps you’re only going to perform a little spruce-up. Regardless, users have become far savvier than we were only a few...

A Smarter Content Slider with jQuery

Content sliders have rapidly become a standard element in modern Web design. They provide web designers (and Internet professionals in general) an opportunity to showcase content along with compelling, and in some cases, supporting...

4 Barriers to Monetizing Mobile Apps

:: By Alex Genadinik :: Mobile apps are big business , which is why nearly everyone in the digital space wants a piece of the pie. Despite the general excitement about creating apps, however, making a business out of an app isn’t...

Technical SEO Key Performance Indicators

The Insider's Guide to Technical SEO KPIs & Metrics Search engine optimization is one part art, one part science and a few sprinklings of magical fairy dust. OK, it actually has nothing at all to do with fairy dust, but it...

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17 Top Reasons for Failed Conversions

E-commerce merchants always have one thing on their minds – conversions. Despite how great your products are or the amount of traffic your marketing initiatives drive to your website, conversions are hard to come by. This is...

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6 Reasons Facebook Ad Campaigns Fail

:: By Jessica Davis, Godot Media :: With more than 1 billion active users, Facebook is the best place to attract new customers and leads. Moreover, to increase its earnings and profits, Facebook has provided advertisers with the perfect...

Recreating Face-to-Face Interactions Online

Customers want to access customer service support in multiple ways (even online), and e-commerce merchants set up for success are those that consider all the different ways consumers will want to interact with their businesses. The...

3 Navigational Design Solutions for Mega Websites

:: By Skylar Barret, PLAVEB :: Website navigation is not supposed to be an adventure for the visitor. It should be more like cruising on a superhighway than sailing in uncharted waters. The visitor clicks on a relevant button, clicks...

10 Local Apps Driving Traffic (and Conversions)

Now-a-days, smartphones are intertwined into our everyday lives – from conducting tasks as simply as sending a text message, to more robust functions like discovering popular restaurants when in an unfamiliar area. And while...

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