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5 Ways to Rethink the Way You Rebrand

By Chris Tomeo, K2 It’s no small feat, but a truly successful rebrand must be bold, flexible and radiate the soul of the company — the essence and resolve that drives everything from the way a product is developed to the...

Roll Out the Red Carpet: 3 Ways to Make the Customer King

:: By Tara Sporrer, Moxie :: The U.S. e-commerce market is expected to swell to $414 billion by 2018. There is plenty of business to go around, but how does a business succeed in such a large market? Successful businesses recognize...

The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers

:: By Dave Stewart, CAKE :: Plenty of buzzwords and fads in the digital marketing landscape come and go. While some simply disappear, others adapt and linger, and some even blossom into an entire business ethos. One recurring phrase...

7 Steps to a Successful Mobile Deployment

:: By Gabe Sumner, Telerik :: Last year, Sundar Pichai, head of the Android and Chrome teams for Google, announced Google Play offers more than 1 million apps. Shortly thereafter (and not surprisingly), Apple CEO Tim Cook announced...

3 Ways to Make Your Awesome Web Design Provide ROI

By Gabriel Shaoolian Blue Fountain Media Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome”...

6 Social Media Analytics to Track

Brands around the world are putting valuable resources, including time and money, into their social media initiatives every single day. To make sure that these resources are not being wasted on the social Web, it is important for marketers...

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How to Optimize Your Site for Social Media Sharing

:: By Matt Southern, Template Monster :: In every website’s life comes a moment of truth – that moment when you hit publish and your thoughts go public. Today, for content to thrive and not get forgotten after an hour it’s...

Mobile SEO for Small Businesses

:: By Travis Bliffen, Stellar SEO :: A joint survey conducted by ComScore, Neustar Localeze, and the agency 15 Miles indicates that 78 percent of mobile, local searches result in an offline purchase. As a business owner, this should...

Steps to Recover from Google's Dreaded Penguin Penalty

:: By Mark Runyon, Vandelay Web :: When it comes to Google penalties, there is a sea of information hiding out there. If your site has been hit with a manual penalty, consider yourself a lucky one. At least you know the problem, you...

E-Commerce Growth Hacking in Focus

E-commerce is nearly a $1 trillion industry, but believe it or not, there’s still room for growth. According to the U.S. Census Bureau, only 7 percent of retail sales are completed on the Internet today. So how can your e-commerce...

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5 Tips for Selecting an E-Commerce Platform

Selecting an e-commerce platform is one of the most important decisions an Internet retailer will make. This platform will determine the direction of an online business and will play a vital role in its future success. Luckily, there...

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5 Shocking Ways Successful Startups Have Gotten It Done

:: By Anna Gale, Fueled :: Those familiar with the business world know the dire odds that face entrepreneurs when they start a new company. Despite the fact that 8 out of 10 businesses fail, there are startups still getting it done...

8 Cool Web Tools in Focus

New technologies are introduced on the Web every day. While some end up being huge successes, others are quickly deemed duds. The following are a few of the coolest solutions, services and tools that the digerati (yes, that's a...

Cover Your Assets. It’s Time to Review Your Website Security.

:: By Marlene Byrne, Celtic Chicago :: The news of 1.2 billion usernames and passwords being hacked has the world tossing up digital red flags. It’s more eminent than ever for website managers to employ security protection best...

Developers: 5 Things to Know About Magento

:: By Danial Wright, Magentax Ltd. :: As one of the most flexible enterprise class e-commerce platforms, Magento has turned out to be a digital blessing for all those who can't afford to pay a hefty sum of cash to specific software...

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