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Internet professionals are known for their late night work sessions. That, of course, can take its toll on the eyes over time. Fortunately, a clever app by the name of f.lux has come to the rescue. The application ( available for Windows...
One of the most effective ways to introduce website users to new features is through guided tours. Developing these guided virtual introductions can be cumbersome however - at least without the right scripts! With a little help from...
Risk aversion, time constraints, fear of negative feedback and a lack of a social media strategy are the primary barriers to C-Suite social media engagement, according to the respondents of BRANDfog’s 2013 CEO, Social Media Leadership...
By Allison Rice, Amsterdam Printing When Google+ first arrived on the social media scene in mid-2011, it didn't make much of a splash. In fact, Google made it a point of not making a big deal about its release. It was, as Google...
:: by Lindsay Whitehurst , Website Magazine Special Contributor :: One way to think of Twitter is as a digital watercooler, a gathering place for people to talk about their favorite TV shows, latest news or make a political statement...
:: by Lindsay Whitehurst , Website Magazine Special Contributor :: John Battelle imagines a “world lit with data.” This year, every human being on earth — in uneven distribution — will create 600 gigabytes of...
The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today believe...
Since the genesis of e-commerce, merchants have been trying to bridge the gap between online and traditional shopping — with varying degrees of success. While many have come up short, savvy retailers are now using a combination...
Images tend to resonate with audiences on social networks better than text-based posts. In fact, after Facebook launched Timeline for brands, visual content, which includes images and videos, received a 65 percent increase in engagement...
Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...
Like it or not, the Web is an increasingly social place, and in order to successfully market a brand and reach out to consumers, utilizing the various social media resources at your disposal is quickly becoming an essential part of...
By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their...
Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver’s seat for many brands. Facebook can assist in multiple digital efforts: engagement, search, advertising...
A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was...
There's nothing more discouraging to a digital professional than seeing their website's link profile remain stagnant, as in no steady upward growth, not even an occasional burst of activity. Building steady streams of traffic...
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Barriers to Engaging Web Design
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