Posts tagged wmfeature&pageindex=5 RSS

Optimizing Your Images for Better SEO

:: By Travis Bliffen, Stellar SEO :: Blog post content and websites as a whole can be greatly enriched through the use of the images. Apart from making a site look more appealing, images are also a useful place to illustrate a point...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

What Retailers Need to Know about “Purchases on Google”

Google has had one topic top of mind in 2015 – mobile. Not only did the tech juggernaut recently release it “mobilegeddon” update, which makes mobile-friendliness a more significant part of how Google delivers mobile...

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4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for slowing down or settling. If your website isn’t constantly evolving to include new technology and satisfy changing demands, you’re...

Gain An (Almost) Unfair Advantage With Abandoned "Experience" Emails

Even among the premier Internet retailers, the average checkout abandonment rate is staggering. A recently released study of Q1 2015 from SaleCycle actually found an abandonment rate of 75.6 percent across all sectors (see an infographic...

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The Tech Tools Your Small Business Needs To Succeed

:: By Lulu Chang, Squarespace :: The perfect toolkit for the small business owner is no longer comprised of business cards, office supplies and fax machines. Instead, with the rise of e-commerce and digital entrepreneurial ventures...

Creative Principles for Increasing Customer Response in Any Channel

By Dave Braun, SVP of Merkle The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

Avoiding the Dilemmas of App Development

By Russ Somers, sonarDesign Marketers tasked with creating apps often find themselves facing unpleasant choices. Dilemmas are the norm in app development. The iOS versus Android choice is only one example. iOS wins in many areas -...

Increasing Brand Awareness on Facebook

As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook's most recent News Feed algorithm update makes content shared by users' friends...

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5 Tips to Convert Mobile App Installs into Revenue-Producing Users

By Dennis Mink, VP Marketing at Liftoff Mobile marketers spend a lot of time and money trying to get people to install and use their apps. However, a vast majority of app installs do not convert into high-value users. In fact, most...

How to Optimize for Amazon Search

:: By Travis Bliffen, Stellar SEO :: Most of us think of Google or YouTube when we decide we want to rank a product being sold online. Even though both are a great source for online traffic and sales, there is another great piece of...

Barely Managing to Lead: The Evolution of the Corporate Structure for Projects and Agencies

By Geoff Wilson, 352 Inc. , The dawn of 2015 marked the beginning of an era for Zappos, the billion dollar online retailer. Company job titles no longer existed – and instead employees became part of a self-governing corporate...

6 Hacks to Better Optimize Your Content for Mobile

By Allie Gray Freeland, @AllieGrayFree Google, the search engine with the lion's share within the search engine industry, launched an algorithmic changed deemed “ Mobilegeddon ” to favor sites that are "mobile...

5 Fail-Proof Social Media Best Practices

By Matt Hensler, Blast! Marketing & PR The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They...

Options for Mobile WordPress Management

By Kelly Meeneghan Peters, 1&1 WordPress users typically tend to update their blogs via Web browsers. However, today everyone seems to be “on the go” and especially for blogs, ad-hoc posting can be very valuable to...

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