Posts tagged wmfeature&pageindex=5 RSS

When Push Comes to Pull: Striking the Right Balance in Marketing Strategies

:: By Peggy Chen, SDL :: Today’s digital marketers approach content-saturated consumers using push and pull marketing approaches. Using the push approach, brands send content and products directly to the consumer, like when a...

Two Online Retail Sales Strategies that Work: VIP Loyalty Programs and Social Proof

:: By Cat Millar, Qubit :: Retailers employ a variety of strategies throughout the year to boost sales; however, with the vast number of shoppers browsing for the perfect gifts online on Black Friday -- 103 million Americans shopped...

Does Your Company Have A Disaster Recovery and Business Continuity Plan?

:: By Jamie Madison, Steadfast :: For some people, running a startup is the most thrilling and fulfilling thing they’ll ever do. Creating a valuable product is very satisfying. However, startup founders are also under a lot of...

Winning the Battle for Millennials’ Loyalty

:: By Kate Hogenson, Kobie Marketing :: Millennials are now the largest generation in the United States, and they hold the purse strings to nearly $600 billion each year . Given their incredible spending power, brands know they must...

7 User-Centric Development Strategies

:: By Keval Padia, Nimblechapps :: With an increasing number of sites and apps offering sophisticated user experiences (UX), today’s consumers (both B2C and B2B) have much higher expectations of the digital properties they visit...

Should You Get a Master’s in Web Design and Development?

:: By Larry Alton, @LarryAlton3 :: Once you’ve started your Web design business/career, it may seem like the battle is over. In reality, you’re just beginning. You must find clients and retain them to achieve your goals...

The Case for Automated A/B Testing

:: By Adam Blomberg, Episerver :: Just as a Chicago restaurant owner would avoid publicly endorsing the Cubs or the White Sox for fear of alienating half of its customers, marketers know that launching a digital commerce site without...

Don’t Believe the “Death of the Homepage” Hype: How to Revamp A Homepage for the Social Web

:: By Margaret Lucas, Nicho :: When The New York Times announced that they had lost half the traffic to the nytimes.com homepage in just two years (80 million visitors), the Internet collectively mourned the “death of the homepage...

Pinnable Pinterest Strategies for Every Website

With its $11 billion valuation and roughly 110 million monthly active users (MAUs), Pinterest is very much a social media contender even if it doesn't have a " drama a day " like some of the other networks. Pinterest’s...

The Changing Landscape of Affiliate Marketing - Prepare for 2017, Today

:: By Travis Bliffen, Stellar SEO :: Affiliate marketing isn’t what it used to be. This strategy has gone through significant changes over the past year, forcing online marketers and website owners to change the way they approach...

Social Commerce Advancements that Sell

The ability to complete an order within the very apps that consumers are already using to browse and save products is a recipe for success, but it's an idea that just hasn't taken off quite yet. Currently, only 10 percent of...

Google's Real-Time Penguin Finally Emerges

Google announced an update that will reduce the time sites owners (and SEOs) have to wait if they were negatively impacted by the Penguin algorithm. For the unfamiliar, Google's Penguin algorithm (introduced in April 2012) was...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

What To Look For When Hiring A Developer for Your WordPress Site

:: By AJ Morris, Liquid Web :: Do you need a developer for work on your WordPress site? Before you hire them, make sure to look out for these five traits. You’ve probably heard your fair share of client horror stories - and maybe...

4 Steps to a Safe and Effective Link Building Campaign

:: By Larry Alton, @LarryAlton3 :: Link building – the term itself is enough to cause marketers and business owners to feel a little antsy and uncomfortable. With so much conversation and controversy surrounding link building...

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