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Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...
Like it or not, the Web is an increasingly social place, and in order to successfully market a brand and reach out to consumers, utilizing the various social media resources at your disposal is quickly becoming an essential part of...
By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their...
Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver’s seat for many brands. Facebook can assist in multiple digital efforts: engagement, search, advertising...
A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was...
There's nothing more discouraging to a digital professional than seeing their website's link profile remain stagnant, as in no steady upward growth, not even an occasional burst of activity. Building steady streams of traffic...
Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...
Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...
By Amie Marse, Content Equals Money Tumblr is becoming an increasingly important space for getting your brand noticed. Although you may have built a social media presence on influential sites like Facebook, Twitter or LinkedIn, Tumblr...
Chances are that your brand’s Google+ page doesn’t have as many followers as its Facebook or Twitter pages, but instead of neglecting this social network because of a lack of engagement from fans, you should find a way...
Every digital enterprise has a team – from one-man shows with makeshift offices to globally staffed companies with luxury digs. Regardless of size or setup, transparency is key to building trust, and almost no page works harder...
Late last week, the Facebook team wrote a blog post that let users “under the hood” to show them how Graph Search goes about indexing and ranking search query results on the social network. Knowingly or not, what Facebook...
Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of...
Google’s algorithms may be a black box, but its Webmaster Guidelines are meant to leave little gray area. They outline practices that may lead to a site being removed entirely from the Google index, but there are no real-word examples...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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