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Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger...
New generic top-level domains (gTLDs) are only going to make the Internet more confusing to navigate. That is according to 52.3 percent of the 600 respondents who were queried via SurveyMonkey as part of the Sedo sponsored gTLD Awareness...
If you could use just one platform to manage all of your digital advertising campaigns, would you do it? Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using...
Market research is one of the fundamental elements of Web success – you should never, ever engage in a marketing or advertising campaign (much less a new enterprise) without it. But spending the money and the time to acquire...
Aeropostale customers are tech savvy and want to engage with their favorite brands on their smartphones, or in-store with tablet kiosks. Understanding what its fashion-forward teen audience wants, Aeropostale released a new mobile...
More often than not, there just aren’t enough hours in the day to complete all of the tasks on your to-do list. Attempting to allot the appropriate amount of time to accomplishing something, and for the countless distractions...
In the age of likes, retweets and shares, content marketing has suddenly become the best way to spread the word about your brand to bring in new customers and rack up conversions. However, since social media has its limitations, in...
You no longer have to wonder what products or content from your site is getting the most attention on Pinterest, because the image-based social network has finally unveiled an analytic solution. The solution, which has been dubbed...
A brand’s social media presence is only as effective as the person managing it. This is why it is important for social media consultants to not only be well versed in content posting strategies, but also familiar with important...
By Amie Marse, Content Equals Money If there’s one thing your customers want to see in your blog, I can almost guarantee you it’s this: valuable information. We’re not talking about Wikipedia-style information. We’re...
Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect...
If you're like most of the digital media professional I know, you're simply not willing to get in front of a video camera to sell your wares or position yourself as the guru's guru. That may change as popular video platforms...
By Kristin Tarr, CloudFlare Communications Manager With Spring just around the corner, people are beginning to focus on what they need to clean out and improve—things that need a bit of an update going forward in 2013. For most...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
There are a few reasons why consumers prefer shopping online rather than in-stores: 1) there are no lines or crowds when shopping online 2) it is cheaper and easier to comparison shop online 3) there is no sales tax when shopping online...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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