Posts tagged wmfeature&pageindex=9 RSS

When Social Hurts Search (And How to Avoid the Risk to Rankings and Reputation)

Thanks to smartphones and social channels, people are easily “checking in” to local businesses on Facebook and other digital properties (e.g., Google, Foursqaure) to show off their patronage and share their whereabouts...

Is Pokémon A Good Fit For Your Business?

By John Fetto of Hitwise, a division of Connexity To say that the release of Pokémon Go has been a runaway success is an understatement. The mobile game, which now sits atop both the iTunes and Google Play app stores, resulted...

7 Ways Marketplace Platforms Can Increase Their Online Payments Conversion Rates

:: By Oren Levy, Zooz :: In a perfect world, every online browsing experience would involve the customer finding exactly the type of product that he or she wants to buy, proceeding through the checkout seamlessly and becoming forever...

8 Ways to Improve Your Content Strategy

:: By Travis Bliffen, Stellar SEO :: As RankBrain continues to have a greater impact on rankings, you cannot overlook the importance of creating good content. While many tell you to “create great content,” they forget to...

Q&A: Image (Management) Is Everything on Today's Web

Consumers have a certain level of expectation around how they experience websites today. Not only do they want it be relevant and useful, they also want it to be visually appealing/attractive. As a result, many Web professionals focus...

Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

5 Must-Track Mobile Metrics: Measuring the Mobile User Experience

:: By Dan Engel, Mobile1st :: Mobile, as we all know, has become a critical touchpoint, even a hub, in your customers’ journeys to conversion . How do you know when your website defeats instead of delights your mobile customers...

Getting Smarter About Business Intelligence Tools

:: By Glenys Salas, Ai Media Group :: Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence...

It’s a Shopping Cart, Not a Virtual U-Store-It

:: Ten ways to avoid Shopping Cart U-Store-It Syndrome and move your wish-listers down the funnel to purchase. :: By Michal Harel, Clicktale “It’s got a sauna, top-of-the-line weight machines, treadmills with Bluetooth...

4 Lessons Pokémon GO Offers Global Website Designers

:: By Rebecca Ray, Common Sense Advisory :: Pikachu & Friends continue to break records as their augmented reality (AR) reincarnations pop up around us via the Pokémon GO mobile game. The franchise and its latest international...

Basic Points You Should Learn About Website Builders

:: By Victoria Heckstall :: A website builder is a tool designed to help you with the construction of a website without involving yourself in manual coding. The tool offers a range of benefits to developers. What is even better is...

5 Ways to Create Frictionless Forms

:: by Larry Brangwyn, Head of User Experience, PCA Predict :: Reassuring your customers that you can be trusted with their personal information is no easy feat. Whether you want prospects to download your content, register for an account...

From Prospect to Profit: 6 Steps to Creating an Effective Onboarding Experience

:: By Robert Berris, 352 Inc. :: New user onboarding is one of the most crucial – and most frustrating – elements of defining the user experience (UX). Today, digital businesses only get one chance at a positive first impression...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

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