Posts tagged women consumers RSS

The 5 Types of Women Tech Users

Women are a powerful demographic in the world of retail. In fact, women account for 85 percent of all consumer purchases , including everything from cars to health care, but what types of actions are they taking online? Of course,...

Study Reveals What Women Want From Online Ads

A new study devoted to women’s online consumer behaviors has indicated a shift in attitude from apprehensive to enthusiastic—even eager—when it comes to Internet ads. Tailored ads from the brands they trust are what...


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