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Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...
The BlogHer-iVillage 2010 Social Media Matters Study has been released and indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. The study shows that women...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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