Posts tagged women RSS

Women Buy from Influencers

What makes influencer posts successful? Apparently, an abundance of female followers. Media platform Bloglovin recently surveyed some 20,000 women and found that more than one-half of the women surveyed said they had bought a product...

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Study: Digital is the Best Way to Market to Women

The digital approach is likely the best approach when marketing to women according to recent research from people-based digital marketing and customer acquisition provider Fluent. The “Marketing to Women: 2016” report sheds...

Women Driving Online Engagement

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...

Social Media Usage – Let’s hear it for the ladies!

The BlogHer-iVillage 2010 Social Media Matters Study has been released and indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. The study shows that women...

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