Posts tagged xad RSS

From Online Ads to In-Store Visits

Businesses that advertise online and require offline action have been struggling over the past few years as attribution has been incredibly difficult. That's starting to change. Location intelligence solution xAd announced a partnership...

Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actual event took place, according to mobile ad platform xAd. In fact...

Mobile Shoppers Use Devices to Research Local Business

Two of the biggest mobile and local companies on the Web, xAd and Telmetrics , have once again teamed up to conduct their second annual Mobile Path-to-Purchase Study , which reveals that consumers are using their searching on their...

Optimizing for Mobile & Local

Almost half of consumers with mobile phones own smartphones today, and mobile purchases contributed more than 6 percent of online sales in Q4 of 2011, according to a recent study from mobile-local ad network xAd . This is especially...

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