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Major Gains For Search in Q4

Online marketing intelligence provider AdGooroo released a report today indicating major gains in search during the fourth quarter. Google led in Q4 with first-page advertiser growth of 58.0 percent, followed by Live Search with 42...

Yahoo Unveils APT

Yesterday Yahoo formally announced the launch of APT. The digital advertising solution that aims to "streamline the process of planning, buying and optimizing display advertising." Yahoo's APT network will facilitate...

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Yahoo AMP Ups the Ante for Microsoft

Microsoft has given a three week deadline for Yahoo to accept the buyout proposal, or things are going to get nasty. In response, Yahoo unveiled their plans for AMP - a Web-based system to buy online ad space across some 600 newspapers...

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